Variety (Dec 1946)

Record Details:

Title:
Variety
Date:
Dec 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1946)
Leaf #:
00034
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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* First 9 months 1946 P. LB. There's plenty of meat for advertisers— especially food advertisers—in this ABC success story: Today the American Broadcasting Company leads all other networks in volume of food ad- vertising. Since 1942 aU network food adver- tising has increased 55%. But during this same period ABC has registered an increase of 343%-over six times the figure for the industry! An increase as big as this one doesn't just happen. It is caused to happen. And in this case the causes were three: /# COVERAGE: ABC provides intensive cover- age of America's major food markets from within—and presents your message at econom- ical rates which result in a low cost per thou- sand listeners. ^• PROGRAMMING: ABC morning program- ming, which has risen to top listener ratings over the past three years, is built to order for America's product-buying housewives, St PROMOTION: ABC stations—now more than 230 of them-do a terrific job locally, put plenty of enthusiastic promotion behind their network programs. The moral: follow the lead of top advertisers like Swift, General Mills, Kellogg, Quaker Oats, Derby Foods, and Libby-McNeiU & Libby, just to mention a'few, and ship your goods to market via ABC. A T) American Broadcasting Company ^^^J^ A NETWORK OF 23 6 RADIO STATIONS SERVING AMERICA