Variety (Jan 1949)

Record Details:

Title:
Variety
Date:
Jan 1949
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 1949)
Leaf #:
000432
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wedneedny,. January 26, 1949 33 in a hurry A pair of tap-dancers run through their capers. .. leaning over his script, a news analyst commits it to memory ... the great mike-boom reaches otit, fishing for the voice of the singer in tJie bright pool of light beffyre the cameras... and marching across the foreground with superb unconcern, a tvorkman pusJies a icheelbarroio loaded with plaster. HERE is a portrait of a giant , in a hiurry... backstage in the production of a miracle, spin- ning magic for millions where only yesterday were thousands; Here are; the new GBS Tele- vision studios, fountainhead of the television shows which reach larger audiences more often than any others in television today. Here is the nerve-cent^a* of the expanding CBS Television net-. , work.. .one station a year ago;. .5 29 stations today. .. constantly reaching out to more people, more rnarkets. And through such reach- ing, driving ever downward the costs of delivering audiences, (Today in New York City a full- dress, fuU-hour CBS-TV program - delivers more people per dollar than the average full-page, stand- ard-size newspaper ad.) Here, the shape of tomorrow's commerce and economy is being wired for light and sound. Here is CBS Television. Here is where you belong. CBS-TELEVISION —tto-iy operating in 29 markets