Variety (Apr 1949)

Wedneiiday, April 6, 1949 RiUIIO-tELEVlSION S5 New York torins Smith takes a leave of aljsence from his role on the Hart- man's Sunday night television Show (NBC-TV) during the pre- Broadway tryout of "The Happiest Vpars " leeiter which opens m Bos- ton next Tuesday (12) Guy Le- how signed to narrate a trial spot campaign of-film commercials on all N Y. video Stations for Radio & Television Best mag . DuMont's WABD set to televise the National Brand Quiz Contest, to be lield in con 1 unction with Brand Names Dav at the Hotel Waldorf-Astoria neit Tuesday (12) . Union Oil Co. screening its new him document tarv which is to be shown on many TV stations, at a Toots Shor lunch Monday (11) play "Interlude in Eden" April 10 . . ."A Man's House;", John Drink' water's religious drama, chosen as the subject for the Good Friday program... Sporting events include the England vs. Scotland football game and two sessions at a race meeting.. .Legend of lieonardo da Vinci's painting "The Last Supper" is the theme of new video play "Behold the Man" to have its first airing Easter Sunday.. Victoria Hopper inked for two dates in "My Mother Said." Philadelphia — Leslie W. Joy, general manager of WDAS has re- signed and will be succeeded by Lambert B.,jBeeuwkes, commercial manager of WDAS for the last two years. Beeuwkes was previously —; V- . wDTv "v^,... associated with KYW, the NBC Candy Jones WPIX sliow. Your | o^igt jn Philadelphia, with the c,„." m Findav 'R) ■ stations relations department of Mutual net and the "Lone Ranger" rarHiERLe'Martf®'''' Stations' Day & Dale Snarl On Gov. Bowles' Fireside Chats ' Seattle, April 5. Seattle Transit System is consid- ering installing FM radio receivers on all city busses and trolleys in a move to increase revenue. Ad- vertising slanted at transit ..patrons would be sold on the programs if the receivers are installed. Tacoma already has equipped , „ . , , , , some of its busses with radio re- weekly fireside chats, day-date and Hartford, April 5. . Despite assurancies from the gov- ernor's office that the air Is free to tbem, no Hartford radio station has seen fit to broadcast Gov. Bowles' ceivers, and an early survey of riders revealed that approximate^ ly 97% of the straphangers liked the new service. Luokv Star," bows in Friday (8) night" with telephone auiz routme. First guest will be Ralph Bellamy Jacaucs Fray and Mario Brag- ifiotti, separated since their en- trance into the Army in '42, will app<>ar together for the first time on Fray's ABC-TV show tomorrow (Thurs.) . . '. Ben Grauer to Aber- deen Proving Grounds, Md., for NBC-TV coverage of Army Day ordnance show today iWed.) WLW-C. Columbus: Morehouse- Martens Department stoi-e. spot an- nouncements; Universal Sales and Service (radio, television and ap- pliances). Club '49 (the Rita Il'ickctt Show), 30 minulcs weekly; Wagner Breweries, Telenews, 10 minutes five times a week, plus 20-.minute Saturday night sqm- Eddie Davis, Leon & Eddie's, N v.. bonifacc, making his tele bow Friday f8) as guest on the Vincent Lopez show over WABD .. . Irene Manninp inked for "Win- dow of the World" show Thurs- day (7). Hollywood Albert DekkVsr has been set as emcee for "Right Face," television sliow package by BUI Waiters and Sam Taylor. Program features a photo-quiz format , IMPPRO has packaged a -television series titled "How's Your Eye Que?" Program is an audience participation pro- gi'am revolving around film clips. It will be sold as open-end, 30- minute program complete with Script for local announcer,. Hal Finberg: ■ is writing a television script for Jim Hawthorne boasting a musical variety format with Haw- thorne emceeing, ,GAG will ped- dle Fanny Brice will do "Baby Snooks" one time on KNBH. Show has been set for Easter evening. It will run 15 minutes. Hanlcy Stafford will resume his role as Baby Snooks father. Phil Rapp will write and produce program - ^ KTTV is now installing its third television camera for the trans- mLssion of video film. Cameras run ' outlet $9,000 apiece KLAC-TV show "Inspiration Theatre" has had its, title changed to "Holly- wood Littlfi Theatre." Program is written and produced by .Ion Slott KTLA will telonse the Sports men Show from Gil more stadiu m on April 16.. Jerry Fairbanks Productions starts rolling anotlier ■teevee series for NBC Monday i4). Tele-pix will be situation comedy titled "Jack.=ion and Jill." Todd ^ Kams and Helen Chapman star Chicago Harry Crcighton switching from WON to WGN-TV announcing stalf April 10, assisting: in ba.seball air- ings. . Chi Radio Writers meeting April 7 to discuss television.. WBKB helped celebrate Boys Week by having selected youngsters open and close station last week.. .Chi Television Conference expected to lose $500 on national convention, instead netted $800.. .WNBQ tele- vised A.A.U. swimming meet Sat. (2)...WGN-TV one year old this week (5), and will hold special celebration . WBIK out of FM op- eration until May 15 when new transmitter of parent station WBKB is erected... Singers Kay Kenton and Mel Torme guested on Eddie Hubbard's ABC-TV Vaudeo varieties. London Larry Adier dated for a tele- vision l>rogram to take place within 24 hours of his arrival in London • . .Embassy Club's Copa Revue is to move from the exclusive nitery to BBC's Alexandra Palace for a telecast April 8.. .Sir Paul Dukes, Yoga student, to demonstrate his ihethod of staving oflE fatigue by yawning,. .John McQallum aebut- wg ill video in James Parish's nevr radio time with WTIC. In Hart- ford %h€ 15-minute fireside chatter sjpiel by the executive officer . of the state is first aired by the .50,000 watter on Wednesday nights/ witli Dick Jones Upped other local stations rebroadcasting WVII1..3 v/|«^<iu jj,(.gj, periods during the fql- Detroit, April 5;. • lowing 24-hour period. Sole ex-^ Election of Richard E. Jones as eeption is WONS, Yankee outlet, a veepee of Fort Industry Co. was' WONS originally offered its fa- announced Saturday (30) by Lee B. \ cililies at same time as WTIC. It Wailes, v.p. and general manager. I was told by the Governor's office to Jones will continue as general i try another time. Station said in, manager of WJBK and WJBK-TV. i ell'ect, "if vvc can't have it wlien we He joined Fort Industry in Sep-] want it we won't carry it/'claiming tember, 1948. I its oiler to carry program was as a public service gesture and that it had offered only time it had free. Some 17 stations statewide carry the governor's message. When the series of programs was first drawn up early this year, it was offered - exclusively to WTIC in their pri- mary area, with other stations be- ing allowed secondary rights to the talks." That is, they could carry it after WTIC. This did not hit too well with mo!;t radio stations statewide and . local-. ly, with the office of the governor eventually getting the needle. As a : result, Doug Bennet, exec secre- tary to the governor, told Variety that the ether was free to all sta- tions and that; they eould. carry tlie programs at their own discretion. : This was in effect negating a promise niade earlier to WTIC that {Continued on page 36) Hail KCBS...Hail Columbia! On April 3rd the call letters of KQW, San Francisco, were changed to KCBS. And that dotted ilie last "i" and crossed the last "t" to the fact that KCBS is now a Columbia-Owned Station. Making our San Fiancisco outlet a Columbia-Owned Station and switching its t all leltevs to KCBS means a lot of good things to a lot of good people, liidtiding you. FOR THE LISTENER-KCBS now becomes unmistakably associated with CBS—today carrying the greatest schedule of eiilcrtaiiiincnt ever concentrated on one iiotwork. And this star-studded CBS schedule is backed and blended with KCB.S local originations vhich cater to Northern California h'steiiing lik«s. ADVERTISERS, TOO -local, na- tional spot, and nrl work—share new advantages from this roiitforced identity between the )iol\vork and its San Francisco outlet. For instance, more than 900 adveilise- inents promoting KCBS-CBS pto- grams are appearing in every news- paper throughout the entire KCBS' .50-100% BMB Audience Area. A SIGNIFICANT "EXTRA"- KCBS is now represented nation- ally by Radio Sales... Radio and Television Stations Representative —(]BS. Which means you now can get penetrating and resourcef uldata about the KCBS market and North- ern Californialistcniiig habits, plus t omplcte and accurate information oji ho\Nf to gel KCBS^ listeners to buy more of your product—faster. Ask us or Radio Sales how KCBS—"Columbia's Key to the Golden Gate"—can lie your key lo greater profit. If Al% A "COLUMBIA'S KEY TO THE GOLDEN GATE ' iVllDu SfiOO watts, 740 kilocycles, Columbia Owned • Represented by Radio Sales