Variety (Apr 1949)

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w«dne»day, April ia> 1»4<> SI IISrSIDE U. 1. Lowell Thomas 2. My Friend Irrm 8. Suspense 4t, Lm Radio Theatre 6. My Favorite Husband 6. Edward R. Murrow 7. Z)r. Christian 8. A???os 'n'Andy ^' Arthur Godfrey 10. Jiotcfc Benny 11. A^. F. Philharnii&hic A. ► In nearly everyone's mind today the CBS Program Schedule is the strongest in all radio... strongest because it pleases and serves most of the people more of the time. This leadership in network programming is no accident. It is the calculated result of years of planning successfully followed through. And it has been accomphshed in many ways: —by inventing great package programs like "Suspense" and "My Friend Irma"; —by "showcasing" great programs like the Philharmonic; —by developing great personalities like Godfrey; —by securing them, hke Benny and Amos 'n' Andy. Invention... showmanship... initiative. These are the vital elements which CBS has woven into this rich pattern of listening inside U. S. A. If you have your own radio program, you can be sure this pattern is the one in which it will flourish best. If you need a radio program, you can be siire that CBS has it for you-for the best new programs will continue to come from the Columbia Broadcasting System.