Variety (December 1949)

Record Details:

Title:
Variety
Date:
December 1949
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1949)
Leaf #:
00020
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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othing if more important to all of us in this business than the development of personalities. This is a tough job for producers, and can only be accomplished with the help of exhibitors. Exhibitors can and should cooperate by properly spotting the pictures In which new personalities appear and by properly exploiting these pictures. It is then that substantial progress is made in the development of new personalities. Shelley Winters, who has been widely acclaimed and publicixed in the press as a new box-office star, will justify this prediction in her forthcoming picture, SOUTH SEA SINNER. I personally urge all exhibitors to screen this picture and see for themselves what a wonderful job Shelley Winters does. SOUTH SEA SINNER is a fine box-office picture. If every exhibitor gives it the kind of booking and promotion it deserves, I am con- vinced the public will readily accept Shelley Winters as a new star. And that is a big accomplishment. W. A. SCULLY UNIVERSAL-INTERNATIONAL PICTURES