Variety (December 1950)

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More Italianslisten to than aoy other New York Station (Network or Independent) In The Vital Selling Hours of 9 AM to 7 PM The Fall 1950 Pulse Shows... WOV’s average rating is 10.2, a 6% INCREASE over Fall 1949 —while the nearest competing station in the Italian field has on average rating of only 3.8, d DECREASE of 29%. *2,100,000 Italian-Amerkans Live and Buy in the Greater New York area. This dominance is firmly founded on WOV's unequalled Italian language program service—providing network quality entertainment and news coverage from studios both in New York and Rome, Italy...with the showmanship and drive that sell I 730 FIFTH AVL, NEW YORK 19 ROME STUDIOS: VIA di PORTA PINCIANA 4 NQtional Representalive: John E Pearson Co.