Variety (May 1952)

Record Details:

Title:
Variety
Date:
May 1952
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1952)
Leaf #:
000172
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Wedineaday* May 21* 1952 * 0 tyttfu mttih undil C&MoltiHO sf GEORGE LIBERACE r 'S r KLAC L. J Wednesdays—7:30 P.M. Sponsored By the Citizens National Bank ot Los Angeles. 'Rating 22.6-Forty-Five per cent more audience than nearest competitor in world’s toughest IV market —Los Angeles—7 stations. vut */ TWO WEEKS IN ADVANCE! PHILHARMONIC AUD. LOS ANGELES ^ CAPACITY—2671 Paid Admissions FOUR WEEKS IN ADVANCE! 5 /A / PASADENA CIVIC AUDITORIUM. CAPACITY-3,000 Paid Admissions CfyfiCtJLla,/ICCE EDGER BERGEN, PEGGY IEE, LUCIIEE NORMAN, DORIS DAY, IPaJcG' i Td^ u n : RALPH tDWAR05 ' fRANK SINA1RA fcJuit Vti&L A^ . m AU0 ' SAN DltG0 June 1 l0NG BEAtH AU0 - July '■ Jthiutt •’ ’ SANTA BARBARA August 1, VENTURA August 10. V* : "September Song" and "I Want My MaMa" D/PECT/ON Management Gabbe, Lutz and Heller Ho^wooc r i / TE‘%1 “ / Public Relations Red Doff Holly wood-No w Yo r k Alan Edelson r h * * , v» Y 0 i f c: q o « N V'.'t! H