Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
00026
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, November 3, 1954 The Sunday night broadcast of The Diamond Jubilee of Light on all four networks shone brightest on CBS Television where it won a higher Trendex rating than on all the other networks combined* This was a surprise to nobody since the program immediately fol- lowed. CBS Television’s Toast of the Tonm which habitually has a higher rating than any other Sunday night program. It simply reaf- firmed what; every advertiser kn^ namely, the tremendous value of surrounding a single program with.the strongest possible schedule^. Actually, this experience becomes even less exceptional when you consider the strength of the entire CBS Television schedule. For in. the major markets where networks compete^and popularity can be directly compared—the average program on CBS Television, day or night, consistently wins the largest, audiences. And wins therti at the lowest cost per thousand in network television. CBS TELEVISION