Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
00032
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, November 3, 1954 a Take NEC Radio’s new Five Minute Program Plan, that is, and tvatch your sales soar. It’s d plan for national advertisers of ANY size. Whether it’s a short push for the holiday season or a year-round campaign; you can tailor your schedule for maximum impact within ycfar advertising budget, BY THIS PLAN... you choose, from the many time-periods available, day and night, the best time to reach exactly the audience you want, you choose, from more than 30 nationally known personalities, the right one for the audience you want your message to reach. YOU choose the number of programs you need to do your selling job best- from one 5-minute period a Week, to several a day for seven days a week.. .for a few weeks’ special promotion, or a continuing year-round campaign, For instance, one company sponsors Mary Margaret McBride, twice a week, 10:00 to 10:05 a.m. another company Sponsors Ben Grauer with news, three days a week, 3:00 to 3:05 p.m. Yob can sell to millions of listeners, m«the home and out, when they’re ready to listen. You can sponsor: Flash neivs by leading NBC newscasters, to reach a vtan-and-woman adult audience.. ,. travel tips for America's, vacation-planning millions ,..hoiv-to-do-it hints for mahe-it-yourself Householders.. .Hollywood neivs and gossip from the heart of the film colony-.., service features of every' variety, of proven interest to the nation’s women . There’s a personality, and program material available to give you editorial support. You gain when your commercial is presented in the right atmosphere. You can sell listeners for as little as 52 f per thousand. The Holidays are near. Better find out fast what’s in it for you. TAKE FIVE]