Variety (November 1954)

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Wednesday, November 10, 1^54 Ufi&IETY 27 Crosby sings and talks in radio’s most winning new show — live nights a week, fifteen minutes a night. And whatever he talks about , there’ll be guests to fit every subject: show business, sports, philosophy, or a word or two on the'ponies. Coming at 9:15 (est) it fits right in the middle of a fabulous CBS Radio line-up that’s exactly right for informal nighttime listening. Just before Bing, on various nights', there’s .Perry Como, Stop the-Music, Rosemary Clooney. Right after him, every night, the Amos ’n’ Andy Music Hall. This is the crowd that draivs the crowd, and the sponsor who sells here is wise. For with The Bing Crosby Show the advertiser will find himself pleasing all the people who’ll buy his product... (as well as the people who sell it). And when so many enthusiasts get together, vosts come out next-to-nothing!