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Wednesday, November 10, '1954 J^&RlE/f r Y ——^>—if—^^^ 31 VICE PR ESI DENT RICH ARP NIXON model * ■-1 • SENATOR PAUL PPUGLAS NBC-TV planned its election-night coverage to provide the fastest, the fairest and the most dependable news of last week s exciting balloting. Part of the reward came in the form of two messages. The first was a telephone call during the telecast from Vice President Richard Nixon. “The finest election coverage 1 have ever seen. You are to be complimented. It is particularly excellent coverage because of the objective reporting ” said Vice President Nixon. Then from the other side of the political fence another message came in, this one from Senator Paul Douglas. “No one could have been more fair than NBC. It was a model of fairness,” said Senator Douglas. So much for fairness. Vice President Nixon also said : “It is the finest technical job I have seen*., the split- screen method of reporting is tops.” You saw the four-way split-screen, didn’t you? It brought into your living room for the first time a continent-wide editorial conference. This engineering miracle made it possible to see and hear on one screen four top NBC hews editors, in New York, Washington, Chicago and Los Angeles. You sat in as they met around an electronic round-table and pieced together their inside regional information to give you a detailed and informed national picture. You knew what was happening, all across the nation. The press echoed the Vice President’s words. “Technical legerdemain that had engineers holding their breath,” wrote Harriet Van Horne in her Radio-TV column in the New York World-Telegram and Sun. v THE FINEST...MODEL OF FAIRNESS...TECHNICAL LEGERDEMAIN...words we are proud to hear. Put them together and they testify to the leadership and the distinction that NBC brings to television, accomplishments that have won NBC-TV an average evening audience 25% greater than that of the next network, or nearly 1 V% million more homes. 1 • »