Variety (November 1954)

54 RADIO-TELEVISION P%rije¥y Wednesday^ November 10, 1954 Nighttime and Daytime Overall Costs Include Production Expenses, Actors, Musicians, Writers, Royalties, Freelance Directors, Set Construction, Commercial Announcements, Agency Directors, But Not Time Charges, Figures Are Gross, Including Agency Commission , (Agencies listed by Initials are Batten, Barton, Durstine & Osborn; Dancer, Fitzgerald, <& Sainple; Foote, gone & Belding;.J, Walter Thompson; Sullivan, Stauffer, Colwell & Bayles.) ChronOscope Circle Tbe'atre Climax Imogene Coca Show Coke Time Comedy Hour CBS .NBC CBS NBC .. NBC .......... NBC Perry Como Show :•*.. CBS Concerning Miss Marlowe;.. .NBC 20,000 25,000 40,000 42,500 15.000 (Per day) 60.000 50,000 2,600 ..Victor A. Bennett... •;.fc&b .. .... McCann-Erickson ... ,’d-f-s ' . .v..:,. . Bermingham, Castlei & Pierce Johnson •& Johnson..-, ...Young & Rubicam S.O;S. Co. McCann-Erickson Coca-Cola ‘D'Arcy Longi nes-Wittn auer. Armstrong Cork .. Chrysler Corp. Lewis Howe Co.. Griffin Mlg. • Larry Le Sueur.......... N. Y. • Talent Assoc............. H’wood • Bretaigne Windust. • •.. H’^ood • Ernest D. Glucksnian... . N- Y.‘ ■."■MCA y. Colgate-Palmolive .Ted Bates. .-•■.. •.... •... Various ...... •.. ,-. .N.-■ Y.- & H’wood Liggett & Myers .Cunningham. & Walsh... . Lee Cooley..... N. Y. Miles Labs. . ..... Geoffrey Wade.......... Tom ’McDermott......... N. Y. Contest Carnival Bob Crosby Show .CBS . . CBS (Per 15 mins.) Procter & Gamble. . Benton & Bowles 6,500 40,000 Quaker Oats .’....... Sherman & Marquette,.. Charles Vanda..........Phila 'American Dairy ....,. .Campbell-Mithun ...... .-.Herb Allen,.....,......... H’wood Englander Co. ........, Leo Burnett General Foods .Young & Rubicam John Daly News Danger ...... Dear Phoebe December Bride Dish yland Paul Dixon Show Dragnet; Douglas Edwards News Elgin Hour Stu Erwin Show Faith for Today. Father Knows Best Feather Your Nest Fireside Theatre First Love Ford Theatre ; t Jane Froman Show ... General Electric Theatre... Jackie Gleason Show..-» CBS (Continued oh page 35) Minneapolis, Nov. 9. . Twin Cities’ daily newspapers all down the line now are'very much in the tv and radio swim. It’s the result of the purchase by the Minneapolis Star , and Trib- une Company for $3,950*000 of CBS’ 47% minority interest in lo- cal WCCO-TV and WCCO radio. The. company publishes the city’s Only two dailies, the Morning Tribune and Evening Star. /This marks the Minneapolis newspapers’ entry in the video and audio fields. The WCCO-TV and WCCO ra- dio’s 53%. controlling interest have been and will continue to be owned by Mid-Continent Radio-TV;! Inc. One-half of the latter is owned by Northwest Publications, Inc., pub- lisher of St. Paul’s only two odaili the Pioneer Press and Dispatch, in turn owned, by the Bidder family which also has.newspaper, interests in other cities.* The other half of Mid-Continent. is Owned by the Minneapolis. Trib- une Co., a holding company of which W, J. McNally, former local newspaperman, is Resident. It was explained that the pres- ent Star and Tribune. Co. has no ownership in the Minneapolis Trib- une Co., owner of half of th WCCO’s 53% majority interest. However, the latter is a minority stockholder in the present Star and .Tribune Co. stemming from the local newspapers’ realignment in. 1941. The Cowles*' Minneapolis news? papers do not accept liquor or beer advertising; the Bidders’ St. Paul dailies do. WCCO tv and. radio both carry considerable beer and. wine advertising and, it’s made Clear, will continue to do so. With Parr as Bairds Dropping of the Bil &' Cora Baird Puppets as a feature of CBS- TV’s “Morning Show” was the web’s why of palsy-walsying Jack Paar, who ringmasters the 7 to 9 ayemer. Paar was able to cut the puppeteers out from .under via an updated paict with the network. He took over the reins.in August after- the show had been . floundering, since its preem last March. Al- though many reviewers figured the figurines as one. of the stanza’s tbpl ingredients, Paar was anxious to people the crossboarder with his own talent components that worked with him prior t'o “Morning.” Armed with a newly created business manager, Paar apparent- ly is in full charge of the show’s destiny from here in, come low or high rating* The Bairds .had six weeks tq go on their CBS contract and won’t lose any coin, but with only those few weeks to go, it, was felt by many in tlie trade that the “dismissal” was “brutal.” As of this week (8), Paar added a French singer, Michel Allard, to regular troupe consisting of Charles Collingwood (news), Betty Clooney, Jose Melis and Pupi Campo. Elsa Maxwell goes in ‘•social editor” on Tuesdays. ios TV Ads Philadelphia, Nov: 9, Consumption of beer or wine on tv commercials for showing on WFIL-TV. will not be accepted after Jan. 1, General Manager Roger W., Clipp set the year’s end as a; deadline to permit agencies enough time to prepare new com- mercials. “WFIE-TV is proud to number many beer, and wine advertisers among bur accounts,” Clipp said. “This step cannot be regarded a a criticism of their commercial messages^ This development stems from the" growing feeling on th part of viewers that drinking beer and wine can, and should; be re-, moved from the commercials.” Two years ago WFIL-TV barred staffers from sipping wine, or beer tas; part of the qommercials.