Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
00098
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wednesday, Novfittber 10, 1954 Pi &J/J55V nADIO-TELEVI$I«!V 35 Washington* Nov. 9. High prices of color tv sets, while discouraging tint purchases, apparently are causing aboom in black and white sales. A report issued by the Radio-Electronics-TV Manufacturers Assn, last week shows that the industry; is now pro- ducing at the rate of nearly 10,000,- 000 sets a year. September Output hit a new record of 947,796 sets, based on. a five-week work month. Turnout lor the first nine months of: 1954; totaled 4,733,000 sets, Of which .only 14.538 were color units. Approximately 20% of receivers produced were equipped with UHF tuning. Untii recently* tv set production has been running substantially be- low last year despite the. opening of new markets as a result of the lifting of the tv freeze. Even if the current high rate of output is maintained for the balance of the year, total ^trunout for 1954 - will still fall short of 1953 when the Industry produced 7,2141000 sets. This was pnly slightly below the record year of 1950 when the Ko- rean war caused a buying rush. Black and white $et sales began falling a year ago when it became evident that the FCC would ap- prove the current system of color video, 'Production during Decem- ber, usually the best month, was less than half that of December of 1952. It was in December that FCC authorized NTSC color. Production this year continued to reflect . consumer 1 waiting-for- color resistance until June when production for the first time ex- ceeded the. comparable month - of 1952. Output has been pointing upward since. PROGRAM NETWORK George Gobel Show,NBC Golden Windows , . NBC Godfrey Sc Friends. CBS Arthur Godfrey Time . . . .. CBS. COST 35.000 2,500 (Per 15 mins;) 60.000 SPONSOR Armour Pet Milk Procter Sc Gamble. Frigidaire AGENCY . , :FC8cB ,.. Gardner ... Young. & Rubicam. i. . FC8cB Pillsbury Mills ........ Leo Burnett PRODUCER ....... Bud Yorkin,. ; ►. . Ed Sobel , ... . ThOmas Riley Puck,.. Toni . Weiss Sc Geller 2,250 (Per 15 mins.) Frigidaire Kellogg Bristol Myers.; ....... V. Young & Rubicani FC&B .Will Roland . ORIG. H’wood . ... ,N. Y. N, Y .. N. Y. ..... Leo Burnett . Pitt’s WDTV Goes Into on Own With Studio-Built Groans *"V t ' . Pittsburgh* Nov. 9. The day in the future that’s been visualize^ when heavyweight title fights might be staged in a tv cen- ter for an audience of several hun- dred million is going to be realized in. a somewhat abridged fashion with the launching of wrestling on WDTV right from its studio. Chan- nel 2 recently moved into the new Gateway Center and can accomnio-' date; an audience of more than 300, and they’ll sit in—at regular admis- sion-on the bouts. Anchor Sanitary Co., which spon- sors a late' night movie on WDTV every Wednesday at 11:15, is bank- rolling the idea on an experimental basis; For the present, wrestling will be a. once-a-month attraction, with pix. continuing for the other three Wednesdays., Alex Bentley, well-known impre- sario in the grunt-and-groan busi- ness, will be the matchmaker and Wayne Griffin has sighed to come on from Chicago as the announcer arid commentator. If wrestling works iup the expected interest, Anchor may drop the movies alto- gether and stick to the mastodon- murdering on a regular weekly basis. Max Liebmari Presents , (Saturday Series) Max Liebmah .Presents ;. (Sunday Series) Life Begins at 80,. ... * .,... Life Is Worth Living,. (Bishop Sheen) Life of Riley The Lineup .. Linkletter’s House P-arty The Lone Ranger The Lone Ranger Love.of Life. . Lux Video Theatre Make Room for Daddy ti (Danny Thomas) General- Mills Helene Curtis S C. Johnson Mi)es Labs. C. .A; Swanson ..,BBD&O .., Ludgin ... Needham, Louis 8e Brorby .Geoffrey Wade . Tatham-Laird .Max Liebm IN RTDG CLAIMS Chicago, Nov. 9. National Labor Relations Board has rejected.-' changes of unfair labor practices filed against WGN- TV by the Radio-Television Direc- tors Guild, Chi regional board refused to issue a ,!• complaint against the station oh the grounds of “insufficient, evidence’’ to sup- port the Guild’s claims that several directors - were discharged for Union activities. 'Station has refused to bargain with the Guild on an initial direc- tors’ pact, arguing that the -cue- men are supervisory employees and therefore not subject to ization. ! Mama .... Toliy Martin Show . Masquerade Party’ .. Medic Meet Millie Meet the Press........ Ray Millahd Show Garry Moore Show San; Antonio—Wayne Kearl has been named new national sales manager here for KGBS-TV, ac- cording to Frank G. Huntress, Jr., prez of the Express Publishing Co., new owners of the outlet. . N,.Y. .n; y. Barry, Enright & FriendlyN. " Y. . Frank Bunetta, Tom McKnigh.t. > .Jaime del Valle. . John Guedel. . Jack Chertok. Jack Chertok .Richard Dunn. .Cal Kuhl. . . , Louis F. Edelman. . Carol Irwi Alan Yorki .Herb Wolf... Frank LaTourCtte • . Frank Galen\. .. Lawrence Spivak,. . .Harry Tugend Herb Sanford .,. N- ; V. . H'wood .. . H’wood ,. . H'wood . H'wood . H’wood . N, Y. . H’wood .N. Y, .N, Y. H’wood • N. Y, ., . .H’wood ; H’wood .,, . Wash ... . H’wood N. Y. Hoover Kellogg • Leo Burnett .Leo Burftett C. H. Maslond - Anderson & Cairns Miles Labs, .........Geoffrey Wade Simoniz .Tatham-Laird Soilax, .;>•............. . Scheidelerj, Beck Sc Werner Swift .JWT , Toni . .Leo Burnett Yardley N. W.. Ayer (Continued on page 38)