Variety (November 1954)

88 WADIO-TELEVISIOIV Uahiety Wednesday, Noveml>er 10, 1954 Today NBC / Tonight NBC Topper ...CBS Treasury Men in Action.. .. . ABC Truth Or Consequences........ NBC Twenty Questions .......... ABC Two for the Money; CBS 14.000 Bayuk Cigars 13.500 Procter & GamK 13.500 American Horne Bpyle-Midway Whitehall Pharm 22.500 Aluminum Co. 13.500 Procter & Gartil; .25,000 Chevrolet 100:000 Chrysler 21.000 Brown Shoe 12,506 Brillo . 1.0,000 Ralstori-Purina Nestle 1,776 Boyle-Midvva 11.500 Gold Seal 20.000 Exquisite Form Quality Goods. F T " (Alt. weeksl 10.000 Pharmaceuticals 15.000 Colgate-Palmolive 20.000 H. J: Heinz 3.5.000 Westinghbuse •" .8,000 Norwich Pharm; 5,000 Kellogg (Half-Hour) Mars 30.000 Lipton 40.000 Goodyear Phiico 50,000- Texas Co. 27.000 Chrysler Corp. Plymouth Div. >•, 5,000 Consolidated C 35.000 : Hazel Bishop Procter & Gair 2,588- Miles Labs. (Per 15 mins.) Procter & Gam 40.000 Lincojmivlercui'y 5,000 (Per Part) 1,500 (Per part)' 35.000 26.500 21.000 11,000 25.000 Armour Atlantis Sale. Brown & Ha'ey ,. . Coast F'sherics Cu.rlis Publisliu Dow Chemical Empire. Pencil Fedders-Quiga Florida, Citrus, General Electric Grocery Store P-. G, Washington Malt-O-Mcal ..Maytag Morton Packing Nebraska Conso' John .Oster Mfg Owens-Coi'ning Polaroid Reardon . , Royal Typewriter, Telechron Wembley U. S. Tobacco Chevrolet. Motor Curtis Publishing Dow ChemioaJ Helene Curtis .Peerless Electric Westclox R. J. Reynolds ., Chevrolet P. Lorillard Florida Citrus P. Lorillard. (Continued on page 40) Var. . ... . .N. Y. ... . N. Y. ...... N. Y. .n. y; ..... H’wood ... ... . H’wood . N. Y. ,.N; Y. Chi Chi H’wood ,N. Y. ■=. .. . .. .N,: Y. , . ,.N. Y, N. Y. N; Y. n. Y; , .Chi f . ;n: % ...... H’wood • r. H’.wood lit ,.. . Chi .., . H’wood .-... . .N, Y. .;.... Var.. N. Y. . .N. Y. I .H’wood . . N, Y. f... H’wobd i. .N, Y. ,, N. Y. WBNS Sez Columbus Discovered America’s Ding Dong Kid Pattern Columbus. Editor, Variety: Your recent story with a Chi- cago Oct. 12 dateline stated that “It all started back in 1952 when Chicago NBC education director Judith Waller and program man- ager George Heinemann launched ‘Ding Dong School’ as an expert ment .on WNBQ.” You also say this “set the patter .” Well, Sir, with all due respect to Miss Waller, Mr. H§iriemann, Dr. Ilorwich .and sill their little dings and dongs, if any pattern was set it was in Columbus in 1950 arid not in Chicago in 1952. I Well know the futility of claim- ing first because .someone will now come forth with documents prov- ing that in 1922 the first tv chil- dren’s program was actually broad- cast for the Indians in a hut in. Jack Rabbit, New Mexico. However, as far as we know, When we . started “Aunt Fran" over WBNS-TV, Columbus, four years ago, we had the first suc- cessful tv program built 6n„ sound and proper teaching principles and aimed at stimulating children, not Creating hysteria among them. We’re not alone: in our. high opinion of this show, which Is on daily. It has a very high rating, having been consistently in the “top: lCi” multi-weekly shows for. this, area, and is frequently sold" out. Some of its sponsors are: Bosco, Pickerington Creamery; Gerber’s, F. & R. Lazarus Dept. Store, and Mystic.. Tape. So—for the record, we were first. But more important, there’s room for many more, enlightened children’s programs and we’re never happier than when we see a new one-on the air. Jerome. R. Reeves,. Program Manager. ‘GARROWAY AT LARGE’ DUE FOR TV REVIVAL “Garroway At Large” is being blueprinted for revival by NBC-TV under the same . Ted Mills produc- tion banner that masterminded the show during its pioneering Chicago originations which weft halted some three years ago. ! Mills is a producer for the web, his current big ^identification being , via “Black- ground.” Dave Garroway’s ex-variQty for- mat will be dropped. "such, but. not his “wanderings’’ around the set. It’s being- mapped by Mills as a half-hour, “profile” of famous persons .merging live and film sequences in semi-daramtic form arid utilizing th “catch-all" camera employed for “Back- ground/’ the films of which don’t come from the celluloid studio but from an electronic camera photo- graphing the rear projection screen (thus closeups, etc., are worked up after the shooting). Also out of the Mills production beltline i§ a film series that’s been worked on for three months and nearly ready for auditioning as a transatlantic tv stanza involving persons and places in widely sepa- rated areas. _• .* »» Wash. Strife Defeats Move To Censor TV liquor Ads Beattie' Nov. 9. Washingtonians spoke out defi- nitely against “censorship” of tele- vision in the. Nov;-2 state election by rriore than 3 to 1. Move would have, banned liquor advertising on television in the state between the hours of 8 a. m. and 10 p; m. Committee that, worked against the move was spear-, headed by the Washington State Broadcasters Assn. SHIRLEY GODLEY TO DuM Shirley Stone Godley. is Du- Mont’s .hew manager of advertising* promotion and merchandising. She replaces Norman Ginsburg, who ankled the outfit last week. Mrs. Godley is the third femme in the web hierarchy, the other two beirig biz manager in sales Lynn Cleary, and account exec Marge Kerr. The new appointee joins DuMont after a stint at ABC.