Variety (November 1954)

Record Details:

Title:
Variety
Date:
November 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1954)
Leaf #:
000104
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, November 10, 1954 ZtiStiET? Here’s the phow for the advertiser who wants to wrap up the tremendous New York juvenile market. f It’s the brand new Ramar series ... never before seen In the New York area .. * available for showing on any TV station. Judging by the performance of this new series in other markets, it will smash the records chalked up by the old series in New York. And what records those.are! On WPIX, on Sunday at 6 pm, with its 5th re-run, Ramar attracted the top audience in its period . . . won a bigger ■ audience than any other regularly scheduled program on WPIX ... ^on a larger audience than any other program, on any other station, in any period up to 7 pm on Sunday ! The Ramar record is a revelation. It’s, grown from a weekly feature to a national phenomenon: Berle plugged it on his opening show. In St, Louis, the Sunday Dispatch ran a full page on youngsters playing “Ramar.” Fbr one advertiser, 400 route men (and their helpers) wear Ramar pith helmets —and boost sales. In Philadelphia, Lit. Brothers is opening a* special Ramar .department—with a 25V admission charge! The new Ramar series can help you write that kind of success in New York. Call, write or wire to get the complete story—now.