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46 TV-FILMS PfifilETY Wednesday,. November 10, 1954 Spot Film Chart VARIETY’S weekly chart of cUy-by-cUy ratings of syndicated and na- tional spot film covets 40 to 60 cities reported by American Research Bureau a monthly basis. Cities will be rotated each week, with the 10 top-rated film shows listed in each case,and their competition shown opposite- All ratings are furnished by ARB, based on the latest re ports- This \ ARIETY chart represents a gathering of all. pertinent informa- tion about film in each market, which can be used by distributors, agencies* stations and clients as an aid in determining the effectiveness of a filmed show in the specific market- Attention should be paid to time — day and time factors* since sets-in-Use and audience composition vary according to time slot* i, a Saturday afternoon children’s show* with a low rating, may have, a large share and. an audience composed largely, of children, with cor- responding results for the sponsor aiming gt the children’s market., Abbrem viations and symbols are as follows- (Adv,), adventure; (CH), children’s; (Co), comedy; (Dr), drama; (Doc), documentary; (Mus); musical; (Mysi),., mystery; (Q)y quiz;. (Sp)* sports ; (W)* western » (Worn), Women’s, Numbered symbols next to station call letters represent the sta- tion’s channel; all channels above IS are VHF. Those ad agencies listed as distribuiors rep the national spot sponsor for whom the film is aired-