Variety (November 1954)

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PTSSIEff Wednesday, November 17, 1954 15 PEOPLE TO CHRISTMAS. ..AND ere will be a five-times-a-week campaign over 69 TV stations and 203 radio stations - - with Warner Bros, proudly staging the World Premiere of "The Silver Chalice, with Art Linkletter, in person, as Master of Ceremonies, and stars, lights, press, TV, radio and newsreel coverage in the winning city or town.* THE DATE OF THE WORLD PREMIERE: DECEMBER 17 th Tell your patrons how you are co-operating • how they can co-operate! A GREAT CAUSE!...A GREAT PICTU A GREAT PROMOTION! ^ The results will be judged in proporti to the population of the cities and towns. Size of the community is not important ... the only condition is that the local theatre must be equipped to exhibit * • v* * 9 > 4 #■ • ■ m From thftNovtl by THOMAS BvCOmiH » * WCTOfi SAVlltE Prod««on sUmag .v.v.’.v.'.v,- VIRGINIA intr^lnc PAUL CiOMP0#ISO coKoycTKo »y Written for the screen Associate Producer Call N Em aScOP^ WarnerColor STEREOPHONIC SOUND * * Directed by VICTOR SAVILIE a CinemaScope production. The record-setting Bed-Seller that hat told over 3 million copi — and it s dill gplng strong | % Radi TV COLUMBIA, SC.; , . WMSC...... ^. . . , . WDNC . .,.;.. . [AYETTEVILLe . WFAI., WEENSBORO. .... WBia WFMY*f\ WEENVILLE, S.C,. .WAKE*., RANpKE....:WDBJ..,........ AVANNAH. . . .... WTOC. ........, OARTANBURG. .. .. WSPA .... ..... » SON ........ WGTM.......... ALBANY; GA...... WGPC }!«ENS WGAU; JUANTA. WAGA WAGA-TV JIEMINGHAM .WAPI WBRC-TV RUMBUS. GA.. .. WRBl WBNS-TV TOON, MISS.... WJQS "NOXVIllE WNOX WTSK-TV J[TLE ROCK . .... . KTHS. H5°N.... . WMAZ........., WINSTON-SALEM .. WTOB. gATTANOOGA....WDOD. gOKEVIllE WHUB.......... MEMPHIS......... WREC WHBQ-TV