Variety (December 1954)

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RCA brings you GRIGGS THEATRE CHAIRS The oriainal and aenuine MCKS" in yoilR THMm ***** The original and genuine Here it is;;. the Griggs "Push-Back’' Theatre Chair.:. the last word in comfortable, convenient theatre seating! Remember—thi is the original "Push-Back" chair proved through years of service; acclaimed by exhibitors and audiences alike. Patrons demand comfort;;; and that's why "Push-Back" Chairs are so popular with audiences. Instead of standing when others enter or leave, patrons simply push back slightly on their seats. Easy* leave, easy-return seating makes concessions more convenient to reach more frequently. Griggs "Push-Back" Chairs are smart looking, too, with attractive end and center standards in a wide range of colors .;; and they're upholstered in the shade you want. Above all i;; the "Push-Back’’ is the one chair.your patrons associate ' immediately with extra comfort... It’s the one chair you can pro- mote with your audience and with passers by. Yes, a; "Push-Back" chair installation sells yout theatre ... Brings you box office results; *Originslly manufactured mud markettd by Kroehltr Mfg. Cfc •> • e •' Hm trv»—f or Ql mu ras owtv 2c a oar flurtn fa Increase. .ofrona^e' „ S^rlr Dealer for T *»°" MODEL 50MBW—Double wall curved stool ond stan- dards, soljd stool contor standards. Self-Raising coil spring cushion.' Fully uphol- stered. Hardwood ar MODEL 71BW—Double wall stool ond standards, solid stool contor Standards. Coll spring ipn seat. Hardwood arm rests. Aluminum band on back optional at slight extra cost. MODEL 30MBW—Double wall straight ond. standards; solid stool contor standards. Fully upholstered. Self-raising coil spring cushion seat. Hard- wood arm rests. •MODEL 12A—Single wall steel end standards, solid steel center standards.. Hardwood plywood back and seaV Hardwood arm rests. THEATRE EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN, N, J. Ask your Independent RCA Theatre Supply Dealer to show you all the advantages of Griggs Theatre Chairs