Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
00032
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, December 1, 1954 33 B U YIM G To break established patterns and create a bold new style is one thing; to-win acceptance in the market-place is another. NBC-TV Color Spectaculars were daring departures from conventional television programming. Now the first sizable block of figures is in. Of the first five of these 90-minute super-shows to be rated by Nielsen, four have won top-ten-size audiences. The fifth missed by a whisker. Each of the five has been seen in more than 10,000,000 homes. “Tonight at 8:30” and ‘‘Sunday in Town” are both in the top ten in the latest Nielsen ratings, each reaching over 10,700,000 homes. In earlier ratings, “Lady in the Dark” was in fourth place with 11,347,000 homes. “Satins and Spurs, according to a Special Nielsen Tabulation, was also seen in more than 11,000,000 homes, and “The Follies of Suzy,” another NBC Spectacular, was enjoyed in 10,249,600 homes. But ratings are only one part of the picture. NBC Color Spectaculars have achieved nation-wide impact. People talk about them, read about them. They’re big, exciting, newsworthy. Last week’s Judy Holliday cover on LIFE is an example of the constant attention they attract. Equally impressive is their merchandising magic. Dealers are more than enthusiastic about the response at point-of-sale. And perhaps most important, these Spectaculars have provided vital impetus to the greatest selling medium yet devised.,.. color television; Creation of the Color Spectacular is only one aspect of NBC’s dynamic program leadership in Television — leadership that brings more families to the average evening program on NBC-TV than any other network. TELEVISION <£ Service of