Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
00050
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, December 1, 1954 NOW...all the loose ends tied-up in a single TIME AND PROGRAM PACKAGE NATIONAL SPOT TV COVERAGE... TOP PROGRAMS TEN HOURS PER WEEK OF FILM PROGRAMMING PRODUCED EXPRESSLY FOR NATIONAL SPOT SPONSORSHIP- GUILD'S 1955 schedule provides five hours of prime night-time programming, made-up of ten all-star half hour shows,.. and five hours of lively day-time programming, made up of twenty quarter- hour segments, designed for across-the-board showing. Here are some of the program titles... Many available immediately . .; and others to be announced soon. • Paul Coates' CONFIDENTIAL FILE L'berace e THE GOLDBERGS, starring Gertrude Berg • THE NEW LIBERACE SHOW • THE FRANKIE LAINE REVUE • A DATE WITH FLORIAN ZABACH • LIFE WITH ELIZABETH, starring Betty White • BRIDE AND GROOM • ITS FUN TO REDUCE • DR. NORMAN VINCENT PEALE • CONNIE HAINES SINGS Betty White Gertrude Berg Frankie Lalne florian ZaBach Connie Haines Dr. Peale Margaret Firth Paul Coates what you gets 1. Desirable time periods in all markets selected. 2. Programs of proved viewer impact. 8. Stations with proved audience leadership. 4. Single billing... single proof of performance. 5. Complete program and time research facilities. 6. Program promotion and publicity services on both national and local level. 7. Integrated commercials by Guild stars, specially keyed to best suit the advertiser's needs. what it means: This new coordinated plan saves you time, saves your client money...and provides greater flexibil- ity than ever before offered. You save timebecaus© GUILD and VITAPIX handle station clearance for you, providing single billing and single liaison. Your client saves money because there are no hidden "extras' 1 . . .you select only the markets you require. To see how this combination ofVITAPIXand GUILD cooTdi- nated services can serve you •• .contact GUILD FILMS today. G U L D F L M TOP STATIONS 420 MADISON AVE. NEW YORK 1 7, N. Y. MURRAY HILL 8-5365 •4 * NEW YORK • CHICAGO CLEVELAND DETROIT * KANSAS CITY D A L'L AS • HOLLYWOOD * PORTLAND, ORE. leading stations are VITAPIX stations KGNC Amarillo WSB Atlanta WMAR Baltimor© WABT Birmingham WGR WBTV WBNS WHIO KLZ WWJ WFBC KPRC WKZO KCMO KOLN KTLA KSTP WDSU WHY WOW KPHO WPTZ WGAN KOIN WJAR WHAM WHBF KSL WOAI KRON KING WHEN KWFT Buffalo Charlotte Columbus Dayton Denver Detroit Greenville Houston Kalamazoo Kansas City Lincoln, Neb. Los Angeles Minneapolis New Orleans Oklahoma City Omaha Phoenix Philadelphia Portland* Me. Portland, Ore. Providence Rochester Rock Island Salt Lake City Son Antonia San Francisco Seattle Syracuse Wichita Falls .,. plus other coverage throughout the country the \VITAPIX: stations