Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
00090
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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AND HERE’S THE SPECIAL Full contest details are provided PAYOFF FOR THE MANAGERS J in the trailer. OF THE 1st RUN THEATRES - The promotion department of PLAYING “YOUNG AT HEART”rf^ "The Big Payoff” in New York is If any of the winners come from your town, you will automatically receive a duplicate prize. This means that it is possible for you also to win a free trip to Bermuda and a mink coat, or any of the runner-up prizes. alerting all CBS stations which carry the show to cooperate locally with this contest. They are ready and eager to work out all mutually beneficial tie-ups. Cash in! A NATION-WIDE PRE-RELEASE BUILD-UP TIMED TO Since your first-run theatre will be playing "YOUNG AT HEART," it will be to your interest to see that as many letters as possible come from your town. A special free screen trailer has been sent to your theatre. It briefly explains the tie-up between "The Big Payoff" and this picture. PERFECTION FOR THE PERFECT XMAS^NEW YEARS ATTRACTION! SCREEN MRKTE 98 Y STATIONS WITH 40 MILLION PEOPLE WATCHING! i ' * Station SHSJlKUl MINN WCCO-TV NIWM»iL T tt M WSIX-TV NSW mYI?l5 0NH WNHC-TV HtZ ?'i EANS ' I* WDSU-TV MV. 1 "’ N ' Y WCM-TV 0*lI2n K ' V ! • WTAll-TV OAAHA NI?”’ 0KlA ICWTV MOM* 111 * City Station PHOENIX. ARII KPHO-TV PINE BLUFF. ARK KATV PITTSBURGH, PA WDTV PORTLAND. ORE KOIN-TV PROVIDENCE, R.l WJAR-TV QUINCY, llt.-HANNIiAL.MO.KHQA-TV READING, PA WHUM-TV ROANOKE, VA ROCHESTER, N.Y WHlt-TV ROCKFORD, III WREX-TV City Station ROCK ISLAND, ILL WHBF-TV SALT LAKE CITY, UTAH KSl-TV SAN ANTONIO, TEXAS KEYl SAN DIEGO, CALIF KFMB-TV SAN FRANCISCO, CALIF KPIX SCHENECTADY, N.Y WRGB SCRANTON, PA WOBI-TV SOUTH BEND, IND WSBT SPOKANE, WASH KXLY-TV ST. LOUIS, MO KSD-TV City Station ST. PETERSBURG, FLA WSUN-TV SYRACUSE, N.Y WHEN-TV TACOMA, WASH KTTK-TV TOLEDO, OHIO WSPD-TV TEXARKANA, ARK.-TEX AS... KCMC-TV TULSA OKLA KOTV UTICA, N. Y. WKTV WASHINGTON, D.C WTOP-TV YOUNGSTOWN, OHIO WKBN-TV