Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
00093
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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y^RIETY Wednesday, December 8, 1954 IN STEP WITH THE FORWARD MARCH OF OUR INDUSTRY! FORWARD IN *55! M-G-M announces a great nationwide event that will bring business to your box-office and prestige to your theatre. For the first time a huge industry-promotion is dedicated to the glorifica-r . i tion of the motion picture theatre and its place in the community. Capitalize on M-G-M’s far-reaching publicity and advertising campaign that emphasizes the slogan: "THERE’S MORE FUN AT THE MOVIES.” Join in with your own gala local Celebration. Many fine M-G-M entertainments (some listed on next page) are available, with FREE showmanship-accessories to ballyhoo them! This Celebration is a salute to you, Mr. Exhibitor, and a wonderful way to start the New Year rolling to bigger profits in ’55.