Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
000114
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, Deeeml»er 8, 1954 award goes to PERRIN-PAUS COMPANY for excellence in production of lire commercials in color PEGGY MURDOCH, lh* Sunbeam Girl, known to millions of TV viewers Advertising Age Eye and Ear Man picks Sunbeam as one of the best live commercials of the year. Written, produced and directed by Elliot Saunders and Tye Robinson of Perrin-Paus Co., New York Offices. Acknowledgment of valued cooperation is given Video Vittles, Mike Case and the entire N.B.C. staff for their specialized contributions. To TV Sponsors interested in more effective commercial treatments and techniques that sell more merchandise, we offer services of a staff who have pioneered in this highly specialized medium. Simply phone PLaza 7-6120 in New York, or RAndolph 6-7923 in Chicago, no obligation. PERRIN-PAUS COMPANY A Complete Advertising Service 730 Fifth Ave., New York 8 So. Michigan Ave, Chicago