Variety (December 1954)

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38 TV-FILMS Wednesday, December 8, 1934 THRIFTY - ARB City-By-City Syndicated and National Spot Film Chart ; \ r * O fl * ■ ?, 1 , , 4l|jj ! f\ jh; ' , v VARIE1Y*S weekly chfirl of "city-by-city ratings of syndicated and na- tional spot film coders 40 if 60 cities reported by American Research Bureaif , , on a monthly fratlA Cities will be rotated 'Jach wetle, -with the 10 top-rated film shows listed in each case, and their competition shown opposite. All ratings are furnished by ARB, based on the latest reports. This VARIETY chart represents o' gathering of all pertinent informa- tion about film in each market, which can be used by distributors, agencies, stations and clients as an aid in determining the effectiveness of a filmed show in the specific market. Attention should be paid to time — day and *» time factors, since sets-in-use and audience comoositinn vary according to time slot, i.e., a Saturday afternoon children's show, with a low rating, may have a large share and an audience composed largely of children, with cor• responding results for the sponsor aiming at the children's market. Abbre- viations and symbols are as follows: (Adv.), adventure; (Ch), children's; (Co), comedy; (Dr), drama; (Doc), documentary; (Mus), musical; (Myst), mystery; (Q), quiz; (Sp), sports; (W), western; (Worn), women's. Numbered symbols next to station call letters represent the sta- tion's channel; all channels above 13 are VHF. Those ad agencies listed as distributors rep the national spot sponsor for whom the film is aired. TOP 10 PROGRAMS AND TYPE STATION DISTRIB. DAY AND TIME OCTOBER RATING SHARE (%) SETS IN USB I TOP COMPETING PROGRAM PROGRAM STA. RATING MILWAUKEE Approx. Set Count —700,000 Stations —WTMJ (4), WOKY (19), WCAN (25) 1. Liberate (Mus) 4. Lone Wolf (Adv) 7. Ellery Queen (Myst) ALBANY-SCHEN’T’Y-TROY Approx. Set Count —310,000 Stations—W RGB (6), WTRI (35), WROW (41) 1. Favorite Story (Dr) WRGB. Ziv 3. Superman (Adv) WRGB Flamingo 4. Kitran’s Kaleidoscope (Misc) . WRGB ABC 5. City Detective (Myst) WRGB MCA 6. Invitation Playhouse (Dr) WRGB Tee Vee 7. Foreign Intrigue (Dr) WRGB Sheldon-Reynolds 8. Sports Spotlight (Spts) WRGB MCA •8. Greatest Drama (Doc) WRGB General Teleradio 10. Crown Theatre (Dr) WTRI CBS 10. Amos 'n' Andy (Com) WTRI CBS .. Ringside With Rasslers WTRI 6.1 Curtain w Time WTRI 1.7 Kukla, Fran. Ollie WROW 2.2 News—John Daly WROW 1.7 The Ruggles WTRI 4.4 Stop the Music WROW 3.6 CBS News—D. Edwards WTRI 1.7 Sunday Star Theatre. WTRI 5 0 Name’s the Same WROW 5.0 Voice of Firestone WRGB 40.0 Mama WRGB 41 j MEMPHIS Approx. Set Count —285,000 Stations —WMCT (5), WHBQ (13) Godfrey & Friends Godfrey & Friends U.S. Steel Hour Blue Ribbon Bouts Bouts, Do You Know W'hy. Wrestling Meet Corliss Archer Robt. Montgomery Presents. Make Room for Daddy Kraft TV Theatre j. Omnibus WHBQ 20.0 WHBQ 20.3 WHBQ 21.1 WHBQ 26.3 WHBQ 14 9 WHBQ 14 8 WMCT 15.1 WMCT 40.8 WHBQ 18.3 WMCT 38 3 WHBQ 8 3 SAN DIEGO, CAL. Approx. Set Count —250,000 Stations— KmT (2) ’ KRCA < 4 >* KTLA < 5 >* ouuiuns XEXV (6) KFMB (8) KpsD (1Q) PORTLAND, ORE. Approx. Set Count —180,000 Stations —KOIN (6), KPTV (27) 1. 2 . 3. 4. 5. 6 . 7. 9. 10 . Favorite Story (Dr) KOIN. Waterfront (Adv) KPTV Amos V Andy (Com) KOIN. Badge 714 (Myst) KPTV I Led Three Lives (Dr) KOIN City Detective (Myst) KPTV CBS Range Rider (W) KOIN Liberace Ho pa long (Mus) Cassidy CBS KPTV Guild. Monochrome Theatre KPTV 14 7 Climax KOIN Milton Berle KPTV Studio One KOIN D. Fairbanks Presents KPTV Cisco Kid KOIN Oregon Football KOIN 7.3 .27.5 .26.7 .20.2 .20.6 .19 2 Political KOIN Liberace KPTV Range Rider KOIN Art Llnkletter KOIN Jane Froman KOIN . 3 3 .27.6 .30.2 10.6 .13.5 HARRISBURG WHUM (61), WTPA (71) 1. Foreign Intrigue (Adv) 2. Liberace (Mus) WGAL Guild 3. 4. 5. 6 . 6 . 8 . ». 10 . Amos V Andy (Com) WHIP CBS Janet Dean (Dr) WHP MPTV Crown Theatre (Dr) WHP CBS Mr. District Attorney (Adv)...WTPA Ziv Waterfront (Adv) WHIP UTP Favorite Story (Dr) WTPA Ziv Death Valley Days (W’) WGAL McCann-Ericlcson. Meet Corliss Archer (Com) .. WTPA Ziv Climax WHP 24 9 Kukla, Fran, Ollie WTPA 5.3 News—John Daly WTPA 4.9 Comedy Hour—Milton Berle. WGAL 24 6 Godfrey's Talent Scouts WGAL 35.8 Comedy Hour WGAL 26.2 Kraft TV Theatre WGAL 25.1 Texaco Star Theatre WGAL 22.4 Milton Berle WGAL 34.9 You Are There WHP 11.5 Fireside Theatre WGAL 31.1