We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
46 TV-FILMS Wednesday* December IS, 1954 MmETY - ARB City-By-City Syndicated and National Spot FUm Chart VARIETY’S weekly chart of city-by-city ratings of syndicated and na- tional spot film covers 40 to 60 cities reported by American Research Bureau on a monthly basis. Cities will be rotated each week, with the 10 top-rated film shows listed in each case, and their competition shown opposite. All ratings are furnished by ARB, based on the latest reports. This VARIETY chart represents a gathering of all pertinent informa- tion about film in each market, which can be used by distributors, agencies, stations and clients as an aid in determining the effectiveness of a filmed show in the specific market. Attention should be paid to time — day and time factors, since sets-in-use and audience composition vary according to time slot, i.e., a Saturday afternoon children’s show, with a low rating, may have a large share and an audience composed largely of children, with cor- responding results for the sponsor aiming at the children’s market. Abbre- viations and symbols are as follows: (Adv.), adventurei (Ch), children’s; (Co), comedy; (Dr), drama; (Dm), documentary; (Mm), musical; (Myst), mystery; (Q), quis; (Sp), sports; (W), western; (Worn), women’s. Numbered symbols next to station call letters represent the sta- tion’s channel; all channels above 13 are UHF. Those ad agencies listed as distributors rep the national spot sponsor for whom the film is aired. 0