Variety (March 1957)

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WednetHlay, Marcb 6, 1957 PSsfg/efr m r^r.x% Survey after survey proveslhat the Prize Baby's Dolls... coming at¬ traction trailers... bring the most dollars to your box officer costing you pin money as compared to other advertising expenditures. Trailers whet the appetite of your patrons and are primarily respon¬ sible for more than one-third of total box office receipts. SINDLINGER iiinidiini, \ ‘c /((//’ M itVK I ■-.Cot . j-' '3A1LERS ■ NATlONAl THEATRES CIRCUIT' IN 21 STATES o- . . h -o. . , :■• . . ■ . . . rq f I,..; 'Ttaileti ■■ ^koufmen 5 Socko ^aleimen /