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VARIETY 17 Yesterday Today Tomorrow! In no other trade, profession or business does opportunity mean so much as it does in the theatrical pro- fession. And in no other trade, profession or business does opportunity hover about so consistently as it does in the theatrical profession. Opportunity is not a periodical visitor to the player. It is always at hand, as con- venient as it is visible and bearing with it all the luxuries that accompany the prominence which it brings. A descriptive instance is contained in the present vaudeville situation. The managers and agents are now selecting next season 9 s material. New headliners will be created, new features procured and many a dream realized. The field is large, the supply in excess of the demand, consequently there will be many disappoint- ments. Naturally, the prominent acts will be selected. The familiar name always receives precedence over the unknown. That is human nature. The best way to become theatrically prominent is through a campaign of continuous advertising. If you have the goods, exploit them. Keep pounding away with printer's ink and your name will automatically be- come a professional fixture. Use VARIETY'S columns because of their double value. VARIETY covers the field and thus saves you the expense of a general campaign. You know VARIETY is read everywhere by everyone in the show business. This is particularly true of the business branch of the profession, the people you wish to reach. Try it now. Look back to yesterday and see if you have gone ahead. If not, start today and you'll be there tomorrow. Begin now and begin right. The following rates for VARIETY advertising are for players only (in all divisions of the profession): y% inch One Column 2Weeb,$1150 24W«b,»H 1 inch One Column 12 Weeks $2M0 24 Week* 3730 On a Strictly Cash Prepaid Basis 12 Weeks Vi inch Turn Columns ...$24M 24 Weeks. (Far Players Only) Foil' Pag* Omm laaarttaa. Half IUMS Eighth Paffa (Prafarraa 1 patltlam »% Extra) 1 inch Two Columns 12 Weeks $3M0 24 Weeks C5J0 2 inches One Column 12 Weeks $35J0 24 Weeks TIME RATES g 9—. • Itoata* 4 4 I t 8 l l S Heaths t taa I M«atk«.... • II—tk..... t i tas U lack, I Ma g lata, IMa itat 2 inches Two Columns 12 Weeks $*&•* 24 Weeks 12Mt ONE INCH ACROSS PAGE 12 Weeks $75.00 24 Weeks 140.00 LARGER SPACE PRO RATA