Variety (July 1919)

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. I ■.;■(;., nr- ■■ " ■• / ■■-.: v. r7?#i', T ■ :■•/ ;■'..• • '. •, I." * ' : >i !■■'■' "•• ■ '.' ■"■■.:• ' '- : -: • •' . S ■ ■ . '• ■■ '•]:■ • ■'' '. ';' '.X . ,'•.- ', .• ; . .. , . •. ■ • • . ., . •••...; • - ■ ...'.•:. :■ --• .--■-*-_...-.--i^...-..._; ■ • ■ '. • , ; ■ • ' • ■ ' • r-. : ' ■**■• ■ • ' " -■ ' . ■ •...., .-?.. 1 ;-.■:>■;•■ .;■■.-.■ ■ ; 1 S • I .' ■ • •/■ " ■ bSII things before they happen, to the exhibitor who is fap sighted enough to do business with this company. ^-"^joldwyn has therefore evolved a sales plan which ^0p^^i mit the exhibitor to exercise the sartie careful foresight ancl consideration that go into the making of the pictures—to i book productions months in advance. * ;>■ V The exhibitor, will book each production only, however, after he has actually seen it on the screen. V ss-\ Goldwyn will be prepared to display aU productions far in advance of release in the projection rooms of its exchanges. The resident manager will invite the exhibitors of his district in to see what he has for sale. ■■■-. ' ~ -' '%--\ ' • ■' ' I ' If the exhibitor finds that in hh x^hmn made the sort of splendid, special drawing produc- tions that it has promised, then h£ may book-~oiie or all, two, three or four, as he thinks wise. . ■ . ■.... ."■■■■ • ••'.•-. • • • ■ ■'■'.'•--,.' •.■..•• • • '■-."■ The exhibitor is the yardstick of the industry. The' issue is simple and ufiescapable. Quality pictures are made individually — on their merits. They must and will be sold individually— on their merits. That is the 1919-20 policy for Goldwyn Pictures. K«1 .: /•' V, 1 *,. Ml v '■-'... .:.• . ...'. <<f& ■ i ... : \ <0h •! ' GOLDWYN PICTURES CORPORATION SAMUEL GOLDWYN President / '■■■