Variety (March 1921)

Page scan 00047 from Variety

Record Details:

Title:
Variety
Date:
March 1921
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1921)
Leaf #:
00047
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
University of Wisconsin-Madison Department of Communication Arts
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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48 VARIETY Friday, March 4, 1921 CLAIRE ...».., ORIGINATOR CLAIRE GOWNS AND WRAPS ARE THE ESSENCE OF PERFECTION Fascinating Fashions For Early Spring Wear 1 I ^HE new creations now displayed in the CLAIRE SHOP can be accepted as accu- rately foreshadowing the Spring mode. The materials and colors are those which have received recognition from the arbiters in Europe and America. In the decorative scheme, hand- some embroideries play a significant part. In the advance showing may be found all the newest style features for street wear, as well as the most fashionable materials for stage wear. Individuality Presenting Frocks of exclusive mode chosen to grace the wardrobe and the person of the artiste who is individual in her dress. Distinction The name CLAIRE is a positive guarantee of the smartest tailored suits, the nobbiest pat- terns that bespeak class and style and withal giving great satisfaction to the most exacting of fashionably attired artistes. To Managers and Producers of Vaudeville Acts, Productions, Etc. m CLAIRE can offer most reasonable estimates on the costuming and dressing of girl acts, revues, choruses and all big and little offerings of the stage that require anything worth while and distinctive in stage dress. •v • CLAIRE ' ORIGINATOR GOWNS, WRAPS, SUITS, MILLINERY, SPORT CLOTHES 2118 BROADWAY COR. 74th STREKT 130 WEST 45th STREET, NEW YORK CITY 2451 BROADWAY I JET. 01st & !>2rt STRE10TS a .— .,.