Variety (May 1925)

t>-'^ rt'-'? AMUSEMENTS PRICE 20 CENTS u '^'•^r'^ -V ■ ,■ ■ Pabllshed Weekly at IS4 W«at 4(th St.. New T«rk.:N. T., hr Varletr. Inc. Aanual aubacrlptlon ST. Sincia copies M eeota. Entered M secoad daas matter December St. 1»M. art tli* Foa t OOlce »t New Tork, N. T.. under the Act at Maroh S. llf». LXXVm. No. 13 NEW YORK Cmr, WEDNESDAY, MAY 13, 1925 56 PAGES RAND NEW CONEY ISLAND m PLAY PLAGUE ON BlAY; NIOflBS NAY YET BOO (▼ailabltt Theatre Inoreate Pi^rtiiilly Responsible— Draron GroMet HM Up Bettor Than Musicals Last W«ek . hesoiit to Bi ITUUITIC CITY'S II I f I . ;■> I I I BANKERS IN MAD. SQ. GARDEN; NEW PLANS COST $40I,(KIO MORE plasue of bad plays to (Ming sted on Broadwar- The in- of bad boys dates from the ai- tmpt to foist an out and out tur- By, "Bringing Up Fath-jr" upon Ip^ uMLln stem. As the aeaxon nsars mi end the oSterlngs seem to grow ivorse. First nighters are becoming sur- •ited with the auality lately, some being comiparable to the low- It grade of home-made bcctleg (Continued on page 49) iARNSTORMING CONDEMNED BY A. M. P. P. tecent Tour of ''Holly- wooders** Brings About Resolution Los Angeles, May 12. ^Mo far as th^ Association of Mo- Plcture Producers. Inc., Is cemed, persons who want to ke picture actors or persons rep- •ntlng themselves to be such on Qstorming tours and personal earances in picture houses are boo. The association was In- Bsed at a recent barnstorming lltlon whlch^ left Hollj-wood eral months ago, promoted by ry De\-aux and Harry Tlghe. , lis expedition went on the rocks ^.lowa and was Anally reasAembled (Continued on page 13) Mrs. Reid Directing L,os Angeles. May IJ. Mrs. Wallace Reid will shortly tin the production of a series of Btores at the Orossmont Studltfs San Diego. It is not her inten- »n to act In the flrsl of the series. «t to l>e the co-director as well as >vldlng the supervision over the lory. • ' J^rs. Reid la to be backed by San " fo raplttil. She has not selected title for the first story whleh to go into production about FMne 1. $32S,(I0(^T. LOUIS PAYING FOR miRAcyr Opening Xmas Eve (or 4 Weeks—Civic Com- mittee's Guarantee St. Louis, May i:. St. Louis Is going to see "The Miracle" *an" pay f^r the privilege through a civic guiirantee in writ- ing to Morris Gest of |32S,00« for the four weelu' term of the spec- tacle at the Coliseum, opening next Christmas Bve. Mr. best is ex- pected here this week to complete the arrangements. They have been pending for about three weeks. Former Mayor Kiel is chairman of the local committee. The Coliseum will seat around 9,000 after altered for "The Mir- acle" setting. SCOTCH GOING Ur-$90 A prediction of 190 a case (12 bottles) for Scotch whisky before the summer arrives is the prediction by New York bootleggers. Handlers of contraband liquor for the past week tuive been advising "clienU" to buy at current quota- tions. These have been around 950 a case for Scotch, with the price varyfaig. but Jumping about |S last week. Delayed deliveries, as previously reported In Variety, are the princi- ple cause for the high price alarm. Bootleggers do not ascribe it alto- gether to the recent publicity of the enveloping measures taken by the revenue cutters ngniniit the pow of nttn shlpi) on the line down the buy. It Is the decreased delivery f>f booze in ^'cw York over a period of a couple of months that the lx>otleg- ging gentry claim is going to send up the figure, with the approachhig warm weather and a more brink de- mand for Scotch. New Hotels Under Way- One of 16 Stories—An- other on Boardwalk Site —Office Buildings and Theatres Coins Up—Mil- lions Attracted hy Board- walk Poinr Most for Coney—^S«rf Are. Retains Muck of Former Atmos- phore. However, at Pres- ent—Land Values High John Ringling and Tex Richard at Odds Over Ap- proval Increase by Latter During Former's AbfMice in Florida MANY MILLIONAIRES Coney Island is undergoing a re- habilitation process in accord with the plan of the Coney Island Cham- ber of Commerce to convert Coney into an all-year-round resort rather than a summer playgound. Opposi- tion to Atlantic Cltv aa a national (Continued on page 43) RfllNELAffieS MAY SETTLE FOR SON Colored Agent's Picture Offer Refused by Wife EAltL SANDE IN ACT Jockey to Be Starred in 'Hlie Tu- turity Winner," by Wm. Merrie Earl Sande, the star Jockey, will t>e starred in vaudeville after the current racing season by William Morris In a revival of "The Fu- turity Winner." Sande recently returned to the saddle following his injury at Sar- atoga last summer. His return has been signallized while doing free lance riding by repeated sensa- tional flrsts. "The Futurity Winner" was an early production sketch in vaude- ville, produced and played by the late Taylor Granville. More Coupons For Business Theatricals Is not the only trade yearning for business. Thiji Saturday the United Cigar Stores has vent out an order advising branches to givp 12 coupons tt\at day for ever>' dollar sale. It is an In- crea.ie of two coupons per dollar. Cniied Cau(on« are valued at 1*^0. cash, each. Through Billy Pierce, colored twoking agent, an offer to Mrs. Alice Jones Rhinelander, wife of the young millionaire, Kiy Rhinelan- der, to star in a serires of two- reeled pictures, has been refused. Pierce, in telephonic communication, was informed that she was not in a position to accept any stage or screen offers and tiiat she would do nothing to involve the Rhinelander name In any notoriety which her husband's family mi|^t construe aa "undesir- able." It is the general belief that Mrs. Rhinelander will Jiave her case set- tled with the rich New Yorker oat of court and that the Rhlnelanders will make a financial arrangement whereby she will receive from |3M,- (KK) to $500,006. In the settlement It Is likely the Rhlnelanders will Insist that the young woman mast not appear on screen or stage. It la understood that MrS. Rhine- lander is deeply in love with her husband and that he still has a pas- sionate regard for her. but that fam- ily pressure fs too strong for him to attempt to live with her. She Is at present living in seclusion on Long Island, although.in constant touch with her attorney. The proposed ^ pictures for Mrs. Rhinelander were to have t>een of a high-class nature.' with tlie acenarto and story to have t>een provided by Capt. Leslie T. Peacocke (white). it would have been an nil-colored en.«it, with Mrs. Rhinelander having the principal feminine role. Tlie efTeita Of Pierce to algn Mrs. tthinolander reealls an advertis- ing stunt some meelcs ago In the Aarlem section when Oscaf Micbauz (colored) booked an old picture he made some years ago, "The House (Continued on pnge 18) John Rhiglfng and Tex Ric!card have created a chilly barrier be- tween them throtigh Tex having ap- proved in New Yortc during Joha's absence In Florida a second set of elaborated slMe by Tboa. W. Lamb for the new Madlten Square Oar- den that will entail an additional cost for conduction of $400,000, U the '.lew set Is ftoaliy accepted. Mr. RingUng'ls said to hare in- foi'nied Mr. Klck(^ In person when (Continued on page 1$) OFFER LANGDON CONTRAaFOR SIJOOM Three Full Length Come- dies a Year for 3 Years at Sliding Scale Los Angeles, May IS. Harry Langdon has been offered a producer's contract that will net him $460,eo« for the first year of a three-year contract, with the flmd year paying $750,000. Though overtures have l>een been made by outside producers, Langdon does not contemplate en- tering into any basiness arrange- ments until the latter part of June or early in July. He feela that suffl- clent time should l>e allowed Mack Sennett to meet any proposition that la offered with Bennett being given first call In that event. Langdon does not want to enter any proposition where a percentage is Involvedl He feels that a deal of that sort Is too complicated, and an outright figure for his services will be more acceptable. The three- rear contract offend him provides ^Continued on page 47) f Oft EVECVBOOy WHO IS ANVBOOy ONTHESTA6EORSCIKEN..O(1U»VE' ( KSKNS A'lEMSK Sm£ (3)EA10R8 isooo coeruMss to ww t ■ ■ "