The vaudeville theatre, building, operation, management (1918)

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and it is advisable that the prospective builder avail himself thereof. The "Exit" light circuit must also burn all the time the house is open, and this should be taken into consideration in arranging the cir- cuits and fixtures. In planning the theatre, provide liberally for electrical illumination of the front. A famous showman once said, "White paint and white lights will draw people, and flies"—and this is especially true with reference to white lights and many of them. The electric sign—or signs —on the front should receive consideration in the form of a liberal appropriation. As the reader knows, there are numberless different de- signs of "still," "reading" and "flashing" signs, and these range in cost from about $15 for the cheapest type of "still" sign, to thousands for the elaborate "reading" and "flashing" com- binations. Concerns making such signs will gladly submit suggestions and prices. Do not build a beautiful, modern and costly theatre without providing a "front" that will attract at- tention and patronage. Stage Lighting: The impossibility of cov- ering this subject in thorough detail, and so that every condition which might arise in any the- atre will be treated, is apparent even to the 51