The vaudeville theatre, building, operation, management (1918)

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that it was impracticable to connect it with any of the circuits, on account of the distance from the nearest town playing the desired shows. The writer's suggestion as to procedure in this matter is as follows: The builder, or a representative of the prin- cipal financial interests involved, should take up with the strongest booking concern operating in that territory the matter of securing a fran- chise for the proposed theatre. He should look carefully to the standing of the concern with which he proposes to do busi- ness and to which he intends extending the right to furnish talent for his house. The reputation of the booking office for keeping its engage- ments and rendering satisfactory and efficient service should be thoroughly investigated. Its financial standing should be inquired into through the builder's banker, and a commercial agency as well. A trip to one or two of the nearest towns in which that particular agency is booking, and a discussion of the matter with the managers of such houses, is advisable. The often exaggerated promises of recently established, weak or inefficiently conducted book- ing offices should be discounted. It should be assured that the promises made of service are in keeping with what the office has been actually 306