Weekly television digest (Jan-Dec 1960)

WEEKLY fANUARY 23, 1961 Television © 1961 TRIANGLE PUBLICATIONS, INC. 1961 SUPPLEMENT NO. 1 Tlie authoritative service for executives in all branches of the television arts & industries Index to Television Digest, 1960: Volume 16 References are grouped into three major categories: General (pages 1-8), Manufacturers & Merchandisers (pages 8-10), Supplements (page 1). Index attempts to cover only items considered to be of more than passing interest. Reference numbers following each item designate issue and page of Newsletter in which item appeared. VI, ADVERTISING AAAA : ad cleanup campaign, 3 :8, 4 :7 ; Boca Raton meeting, 17 :7 ; Detroit Council, 6 :8 ; National Spot TV-Radio booklets, 37 :12 ; standard TV-radio rate cards, 20 :8 advertisers ‘Advertising Age’ chart of 1959’s 100 top national advertisers, 23:11, 36:9 Arrow Shirt, 47 :10 Beech-Nut Life Savers Corp., 35 :9 beer, 6:10, 20.8 cars, 9 :3, 13 :9, 18 :7, 27 :3 ; 38 :13, 43 :14 cigarets, 3 :8, 37 :12 Edward Dalton Co., 62 :5 Esquire shoe polish, 38 :10 GE's “Magoo” series spot campaign, 28 :11 Herta, 47 :10 Hollwid House, 39:12, 40:10, 41 :7 Lestdil, 31:8 Lever Bros., 40 :12 Mohawk carpets, 48 :8 Mutual of Omaha, 48 :8 National tCranberry Assn., 34 :8 network loyal blue-chippers, 33 :7 Pet Milkjpo., 48:7 I Shulton Inc., 46 :13 soft drinks, 8:16, 25:13 Squibb^^s, 31 :8 summer, 8 :10 toys, 20:8, 46:13, 60:13 TvB category studies, 7 :10, 11 :14, 13 :9, 16 :17, 16:9, 17:6, 18:7*8, 19:18, 23:16, 26:13, 30:11, 36:9, 39:12, 40:10, 41:7*12, 42:12, 45:8, 46:13, 60:13 netwmk TV top 10, 13:10, 20:8 SPet*TV : local program billings, 22:13; 100 largest, 14:7, 20:8, 40:10: quarterly reports, 24:12, 40:10, 60:12 top 100, 28:11 watches, 8:16, 36:8, 38:10 Yuban, 40:12 Advertising Council, public-service campaign, 6:8, 7:8, 50:13 AFA: annual convention-ad guide manual, 24:12; information clearing house, 3:8; midwinter conf., 1:8, 6:12; reference library, 42:12 agencies Ayer warns reps on spot TV * radio rate chiseling, 23:1, 24:10, 27:13 Bates, Ted, 39:12 Census Bureau growth report, 27 :13 McCann-Erickson reorganization, 3 :9 network TV billings, 44 :6 OBM wins Shell Oil account, 26 :14 ; abandons agency commission, 47 :9, 50 :13 profit rise, 87 :12 standard spot billing-form urged, 22 :13, 23:11 survey effects of current probes, 1 :8 top 10 in billings, 10:11, 62:6 TV execs, high salaries, 30 :5 Y*R import survey, 61 :14 air-line TV-radio publicity tieups, 33 :7 ANA, special session, 2:16, 6:11, 6:4; Chicago workshop, 40 :12 Brand X products, 43:14 budget predictions, 46 :13 Brylcreem suit against Valcream, 36 :9 cancer damage suits, 17 :7, 19 :18, 32 :7 commercials American TV Commercials N.Y. Festival, 16:8, 21 :16, 22 :13, 26 :7, 43 :11, 44 :6 animated, 26:7. 49:13 Bert * Harry Piel, 49 :13, 61 :7 “best”, 1:8, 3:9, 8:16 campaigns, successful, 18 :7 cliche film, 47 :10 Clipp plan, 6:12, 7:4, 10:9, 14:5, 19:18 color, 20 :8 cost per-1,000 homes compared, 42 :13 criticism, 10:11, 19:16,30:2, 45:11 electronic sound simulator, 30:13 FCC attitude on overcommercialization, 30:1, 48:5, 49:4 International Broadcasting Awards, 51 :7 multiple spotting, 3 :9, 44 :5 Nielsen estimate no. TV homes receive, 26:10 participations, 9 :10 previewing, 6 :12 product protection, 44 :6 production creativity, 16:10, 42:12 review of 1960, 52 :10 taped, 12:16, 16:16, 23:11 translation, 7:12 Committee for Improvement of Advertising, 40:12, 41:2, 61:7 Crest endorsed by ADA, 32 :6, 33 :7, 39 :12 criticism, 7:4, 8:15, 10:11. 29:6, 38:10, 49:18 false, see FTC ; N.Y. county grand jury charges Drug Research Corp., 26 :13 forecast, 1 :2 & 8 40-sec. station breaks, 27:8, 29:11 legislation : see FTC ; N.Y. anti-deception bills, 6:14, 13:8 local TV sales successes. 48 :3 magazine concept, 1 :8, 33 :7, 34 :8 manufacturer-dealer cooperative ad.. 34 :10, 37 :6 networks cut show prices, 32 :6 networks early sales season, 18:2, 20:11, 28:9 NICB media spending report, 11 :14 ‘Printers’ Ink’ figures, 1 :10, 4 :6, 6 :12, 9.9, 14:8, 18:7, 23:11, 26:14, 31:7, 36:9. 40:12, 44 :7, 47 :10 ; media rates analysis, 61 :7 trates. stations, 33:10, 36:8, 37:12, 38:11 ratings vs. corporate image, 38 :3, 40 :4 regulation : govt., 7 :4 ; self, 49 :14 Reps BBDO suggests lower summer rates, 19 :18 Katz Agency Inc. on rates, 24 :10 ; spot TV cost booklet, 48 :7 new firm to attract CBS-repped stations, 19 :9 Petry public-service survey, 16 :18 Stations Reps Assn., 19:18, 23:11, 33:10, 36:8, 37:12, 38:11, 43:4 retail ad growth, 26 :13 sponsorship nighttime shift, 6 :13 prime-time public-affairs programs. 3 :14, 5 :9, 8:11 station-image affects time-buying, 7 :13, 16 :12 time period cancellations, 3 :14 spot sales, 12 :2, 14 :7, 16 :12, 18 :7 ; contract forms, 43 :4 subliminal perception, 3 :9 TV revenue I960: estimates, 32:1, 33:7, 34:8; review, 62 :12 TvB annual meeting. 47 :9 Boca Raton board meeting, 17 :7 Cash, Norman E. Pres., 16 :8 course on ad * business aspects of TV * radio, 26 :16 gross time 1959 fi^re, 7 :10 magazine advertising analysis, 3 :4 network TV daytime billings, 3 :7 network gross time billings, 1:10, 6:13, 8:10, 15:13, 18:6, 21:9, 25:9, 27:7, 32:9, 38:8, 43:13, 47:8 ‘The Progress of Discontent’, 46 :13, 47 :9 retail stores presentation, 32:10 sales clinics, 16 :12 ‘TV Basics’, 41 :9 ALLOCATIONS channel shifts, 7:9*10, 26:8, 27:12, 44:12, 45:6, 47:14, 62:13 electronic military gadgets jamming, 15 :22 ETV drop-ins. 8 :8, 16 :19 FCC analyses, 49 :4. 50 :2 Supplements and Special Reports Published During 1960 References are to issues & pages of Television Digest with articles pertaining to the supplements. Directories Annual AM-FM Directory of Jan. 1 ; with weekly Addenda reporting current FCC decisions, applications, etc. Listings of all AJU-FM stations by states and frequencies, all applications by states and frequencies, call letter lists, etc. (Includes other North American stations.) Semi-Annual TV Factbooks (Spring-Summer, No. 30. and Fall-Winter, No. 31) with weekly Addenda reporting current FCC grants, applications, new stations on air. etc. Special Supplements Hollywood’s Candidates for Next Season’s Programs. A list of new pilots, ready or in the making, compiled by our Hollywood Bureau. (Vol. 16:5). Investing in Applied Science. A report based on a St. Louis speech by George Edgar, Research Dept., Carl M. Loeb, Rhoades * Co. A new approach to investments in the electronics industry. (Vol. 16:7). Television Stations in Operation. A log of U.S. * Canadian stations on the air or due to be operating by Spring of 1960. (Vol. 16:10). 1 FCC Public Notice on ‘Sponsorship Identification of Broadcast Material.’ Full text of FCC interpretation of Section 317 of Communications Act. (Vol. 16:14). Financial Data on Television-Electronic Companies. Statistical summaries of reports of leading public-owned companies. Prepared by Greenebaum & Associates, financial consultants in electronics. (Vol. 16:18). Television Households by States & Countries. ARB survey-based estimates as of January 1, 1960. (Vol. 16:26). Report and Statement of Policy on Programming Inquiry. Full text of FCC’s Public Notice 60-970. (Vol. 16:31). Special Reports Strike Situation at a Glance. Charts. (Vol. 16 :6 pl6; 13 pl2; 14 pl6 ; 22 pll). Government & Industry Action on Television. A chart. (Vol. 16:7 p6). FCC Recommendations on Station Sales & Network Regulation. (Vol. 16:21 p6). FCC TV Station Income and Expenditures for 1959. (Vol. 16:36 p3). Chronology of 1960’s Major Television Events. (Vol. 16:52 pl4) I