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22
JANUARY 11, 1960
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ELECTRONICS IMPORTS & EXPORTS: Tables of U.S. electronics imports & exports compiled by the Commerce Dept, (see p. 18) are the best available, even if they’re incomplete — thanks to the antiquated product classifications still used by the U.S. govt. Such items as radio-phonos, record players & changers, radar equipment and microphones aren’t included in the tables because they are not separately tallied in official import statistics — but included in catch-all classifications.
U.S. IMPORTS OF ELECTRONIC PRODUCTS (add 000)
Jan.-Sept.
Commodity
1957
1958
1958
1959
TV cameras & parts
. $ 28.2
$ 44.2
$ 11.2
$ 79.3
TV tubes & parts
105.4
324.0
215.1
207.8
Other TV apparatus & parts...,
165.6
1,036.7
670.4
469.2
Radio apparatus & parts
. 15,324.9
28,171.0
16,648.8
43,260.9
Photocells, tubes & parts
486.7
628.8
374.9
955.6
Phonographs, etc
187.5
137.6
75.9
771.9
Phonograph needles, etc
124.7
13.1
12.1
11.6
Other phono parts
354.1
399.9
210.8
476.7
Subtotal
. $16,777.1
$30,655.3
$18,019.2
$46,232.0
Phonograph records
. 2,476.7
2,974.2
2,177.2
2,568.0
TOTAL
. $19,253.8
$33,629.5
$20,196.4
$48,800.0
U.S. EXPORTS OF ELECTRONIC PRODUCTS* (add 000)
Commodity
1957
1958
1958
Radio & TV best, equipment
$ 11,200
$ 12,823
$ 8,826
Radio communication equipment..
116,516t
123,404
91,405
Detection & navigational app
45,871
44,175
35,302
TV receivers
19,584
25,036
16,965
Radio receivers
7,101
7,848
6,401
Radio-phonographs
867
1,367
846
Coin-operated phonographs
16,594
14,277
10,667
Other phonographs & parts
8,746
9,724
6,618
Recorders, parts & accessories
Electron tubes & parts
10,929
12,187
8,842
except blanks
47,336
62,027
36,641
Semiconductors
4,230
7,778
5,772
Other equipment & components....
52,207
66,081
40,250
Subtotal
$341,181
$366,727
$266,435
Phonograph records & blanks
11,001
11,456
8,083
TOTAL
$352,182
$378,183
$274,518
Jan.-Sept.
1959 $ 14,603 69,882 35,030 14,989 4,801 694 10,387 7,289 8,119
36,439 6,461 44,939
7,495
• Excluding computers & test equipment, t Not strictly comparable with later years ; includes certain exports classified under Detection & Navigation.
The following table of U.S. radio imports does not agree with previously released statistics on exports from various countries because of time lag between export from country of origin and import into the U.S., difference in valuations, trans-shipments, etc. Not included in the table are radio-phonos for which separate import statistics are not available.
U.S. IMPORTS OF RADIO APPARATUS & PARTS From Principal Countries of Origin (add 000)
Jan.-Sept.
Country of origin 1955 1956 1957 1958 1958 1959
Japan $ 232 $ 2,482 $ 5,590 $16,040 $ 7,959 $30,753
W. Germany 1,632 3,124 4,946 3,504 2,113 4,292
United Kingdom .... 392 1,014 1,899 2,637 1,814 2,393
Netherlands 685 801 1,281 2,445 1,540 2,645
Other countries 610 1,071 1,609 3,645 3,122 3,177
TOTAL $ 3,351 $ 8,492 $15,325 $28,171 $16,548 $43,260
Zenith will relocate labs & production facilities of subsidiary Zenith Radio Research Corp. from Redwood City, Cal. to a new 30,000-sq.-ft. plant purchased at Menlo Park, Cal., Chmn. Hugh Robertson reports. In addition to the modern building on a 2.88-acre site. Zenith purchased an adjoining 2.5-acre site for future growth. The new facility will provide expanded research, engineering and production facilities for its microwave tube and X-ray work.
TV-RADIO SALES & OUTPUT: Retail sales & production of TV sets took their usual seasonal dip in Nov. from Oct., but were well ahead of both the year-ago & yearto-date 1958 totals, EIA reported last week. Actually, Nov. was a big TV sales month, with the retail volume running at a seasonally adjusted annual rate of more than 6 million sets. Radio posted higher Nov. than Oct. retail sales, although production was down. Nov. & Jan. -Nov. sales & output also were appreciably ahead of the totals for the comparable 1958 periods.
TV retail sales in Nov. totaled 598,070 sets, down from 637,147 in Oct., but markedly ahead of the 499,038 sold in Nov. 1958. Cumulative 1959 sales totaled 5,046,971 TV sets vs. 4,490,568 sold in Jan.-Nov. 1959. TV production in Nov. was 560,770 vs. 706,583 the preceding month and 437,772 produced in Nov. 1958. The year-to-date production totaled 5,756,210, sharply ahead of the 4,505,578 sets made during 1958’s first 11 months. Nov. production included 46,544 uhf receivers — ^vs. 55,113 in Oct. & 34,822 in Nov. 1958. Jan.-Nov. uhf production reached 387,524 vs. 388,802 for the same 11 months of 1958. EIA’s month
by-month 1959 vs. 1958 TV comparisons:
1959
1958
Production
Sales
Production
Sates
January
.... 437,026
601,704
433,983
581,486
February ...
.... 459,492
448,173
370,413
448,727
March
.... 494,032
425,749
416,903
416,756
April
.... 389,251
263,998
302,559
243,132
May
.... 431,911
279,536
266.982
237,189
June
.... 571,003
344,795
377,090
250,362
July
370,575
274,999
279,010
August
.... 547,445
492,449
507,526
405,790
September .
.... 808,337
684,773
621,734
605,638
October
.... 706,583
637,147
495,617
623,440
November ...
.... 660,770
598,070
437,772
499,038
Total
.... 5,756,210
5,046,971
4,505,578
4,490,568
* * *
Radio sales in Nov. (excluding auto) went over the million mark for the first month this year — reaching 1,016,
634 vs. sales of 839,912 in Oct. and 931,355 in Nov. 1958. Nov. production totaled 1,346,079 units (including 290,815 auto radios & 50,131 FM) vs. 1,795,718 in Oct. (including
531,116 auto & 62,959 FM). The following table compares
Nov. & Jan.-Nov. radio figures with the same 1958 periods:
Total output
auto radio
FM sets
Sales (excl. auto)
1959
Nov. Jan.-Nov. 1,346,079 14,069,049 290,815 4,973,777 60,131 480,894
1,016,634 7,142,424
1958
Nov. Jan.-Nov. 1,438,061 10,342,833 476,977 3,156,696 68,161 303,808
931,355 6,172,984
Multiple-TV homes will be counted for the first time by the Census Bureau in a sampling of about 15 million of 55 million households covered by the 1960 population count starting April 1 (Vol. 15:34 pl7). Owners of 2 or more radio sets (excluding auto radios) also will be tallied for the first time in the housing census to supplement the general U.S. nose-count. Questionnaires, left by 160,000 enumerators at about every 4th house among the 55 million which receive advance census report forms, will ask: “Do you have any TV sets?” Instructions for checking answers (“1 set,” “2 sets or more,” “no TV sets”) will be: “Count only sets in working order. Count floor, table and portable TV sets as well as combinations.” Radios will be similarly covered in the household questionnaires, which also seek first-time data on ownership of automatic washers & dryers and air conditioners.
TV & radio chassis-misbranding would be forbidden under bills (HR-9310 & 9349) introduced by Reps. Bray (D-Ind.) & Moulder (D-Mo.). The measures cover “misbranding & false advertising of decorative hardwood or imitation hardwood products.”