Weekly television digest (Jan-Dec 1960)

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wEEKx.T»p ele vision T i\i DECEMBER 19, 1960 © 1960 TRIANGLE PUBLICATIONS, INC. The authoritative service for executives in all branches of the television arts & industries SUMMARY-INDEX OF WEEK'S NEWS Congress CBS & NBC URGE REPEAL OF SEC. 315. They assure House campaign probers that action would save election time & expense. ABC asks only for more "Great Debates" (p. 1). "HOODLUMS" & TV FIGHTS should be blanketed under federal licensing authority covering closed-circuit boxing promoters, too — says Senate prober Kefauver (p. 8). rcc FCC MOVES AGAINST MANAGEMENT PAYOLA in cease-&-desist proceeding against radios WAOK Atlanta & WRMA Montgomery. Management says practice stopped months ago (p. 2). Dept. (p. 10). Film S Tape AFTRA-SAG PACT DETAILS revealed; "Weighting" of cities by population units for spot-talent compensation is highlight of agreement with networks, agencies and producers (p. 3). Networks NEW CANADIAN NETWORK will be 49% owned by its 8 affiliates, which will use their studio & technical facilities for program origination, says Caldwell (p. 5). NEWS SHAKEUP AT CBS continues with corporate affairs vp Richard S. Salant named chmn. of a News Executive Committee. It's the latest step in a long-range re-alignment of CBS News (p. 5). CBS REGAINS FIRST PLACE in 2nd of Nielsen's November NTI reports, with NBC — sparked by election-night Nov. 8 success — and ABC close behind (p. 6). Stations EUGENE ORE. VHF STARTS OPERATION: KEZI-TV (Ch. 9) start is counteracted by demise of KNBS (Ch. 22) Walla Walla (p. 8). HUGE KSWS-TV TOWER TOPPLES in freak windstorm, injuring one, demolishing transmitter & generator buildings, hitting homes of engineers (p. 9). Consumer Electronics NEW COLOR TUBE DUE FROM RCA in new 12-set line, shown to distributors. RCA also introduces 15 new 23-in. b&w models (pp. 12 & 13). MAJOR SET MAKERS DROP FANCY 'TINISH" TAGS for wood-like cabinets. Admiral, GE, RCA, Motorola, Westinghouse, Emerson, Philco, Sylvania, Zenith sign FTC stipulations (p. 12). EIA SEES $10.3 BILLION 1961, up another 6%. "Rough spots" are ahead, but defense & industrial business will sustain industry, says Pres. L. Berkley Davis (p. 13). PUBLIC ATTITUDES ON IMPORTS, as measured in survey: U.S. goods strongly preferred; Japanese image still means "cheap;" TV, hi-fi, transistor-radio attitudes observed (p. 14). "GOOD PICTURE QUALITY" is most important factor to TV buyers, survey shows, but brand name is most significant consideration in actual set purchase (p. 15). Auxiliary Services TABOO ON TAVERNCASTS is issued by court as CBS and N.Y. Football Giants get after N.J. tavern which charged admission to see blacked-out pro games (p. 9). CATV LEGISLATIVE PROPOSALS nearing completion at FCC. Latest: Protect both locally-originating stations & public's right to multiple service, on case-by-case basis (p. 9). Advertising RISING AD COSTS required 1960's advertisers to increase budgets 4.7% to match 1959's schedules. Printers' Ink adds that 1961 budgets must rise again to maintain 1960 schedule (p. 7). Other Departments PROGRAMMING (p. 10). PERSONALS (p. 11). TECHNOLOGY (p. 11). FINANCE (p. 16). CBS S NBC URGE REPEAL OF SEC. 315: Speaking almost in unison, CBS Inc. Pres. Frank Stanton & NBC Chmn. Robert W. Sarnoff came up last week with cure-all prescription for perennial political problems of how to make nation's election machinery work better. Repeal Communications Act's Sec. 315, they said. Excessive campaign time & expense can be cut easily by freeing broadcasters from Sec. 315 shackles on political programming, special House Campaign Expenditvues Committee was told by chiefs of 2 networks. Different tack was taken by AB-PT & ABC Pres. Leonard H Goldenson. He told Committee he had no sure answers to questions of whether campaigns are too long & costly — or what should be done. And he stopped short of recommending outright lifting of Act's equal-time requirements, suggesting only that Congress permanently suspend Sec. 315 for Presidential tickets. Candidates & public alike would share benefits of equal-time repeal in at least 2 ways, Stanton & Sarnoff insisted on their side of network policy split. They argued: (1) Increased exposure of office-seekers on TV & radio would enable them to shorten electioneering periods — and spare electorate from boredom of being subjected to protracted oratory. (2) Public-interest broadcasting time which networks & stations could give candidates would save them much money.