Weekly television digest (Jan-Dec 1960)

Record Details:

Title:
Weekly television digest
Date:
Jan-Dec 1960
Publisher:
Washington D.C. : Triangle Publications, Inc.
Volume:
Weekly television digest (Jan-Dec 1960)
Leaf #:
0001160
Language:
English
Subjects:
Television -- Periodicals, Television broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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6 DECEMBER 26, 1960 Networks NBC & RKO Win One in Supreme Court: One court hurdle was passed last week by the NBC-RKO station deal when the U.S. Supreme Court declined to overrule a lower court decision. The high court let stand the ruling of Philadelphia Federal District Court Judge Kirkpatrick, which rejected Westinghouse Bcstg. Co.’s efforts to present anti-NBC testimony (Vol. 16:27 p7). The biggest hurdle remains, however. It’s the FCC — which has lawyers studying about 30 pro & con pleadings & applications (including almost every imaginable filing by Westinghouse, Philco & KRON-TV San Francisco) to block the deal and, if possible, take Philadelphia & Washington TV licenses away from NBC. No one, including FCC attorneys, can predict when it will end. There are also 2 more court proceedings — KRON-TV’s attack in San Francisco’s federal court and Philco’s appeal in the D.C. Court of Appeals, from FCC’s denial of its protest against renewal of NBC’s WRCV-TV. Feature-movie plans of NBC-TV in which a hand-picked premium-priced group of Hollywood features will be slotted on Sat. night at 9 p.m., are nearing the final stage after several months of top-level negotiations with film companies. The search for top product (preferably in color and with strong star names) has been spearheaded by David Levy, NBC-TV programs & talent vp (Vol. 16:34 p3) . Young & Rubicam (of which Levy is an alumnus) has indicated strong interest in the program plan. THIRD OPTION PATTERN: Contrary to trade guesses, NBC-TV’s revised option-time pattern, announced to affiliates last week in an NBC bulletin, turned out to be almost the same as the recent revisions in CBS-TV and ABC-TV option periods (Vol. 16:50 p2). Although NBC has a 60-min. film show slotted at 7:30 p.m. on 6 nights of the week (the taped-and-filmed Shirley Temple Show is seen on the 7th night. Sun. 7 : 30-8: 30 p.m.), NBC chose to begin its nighttime option period at 8:30 p.m., running to 11 p.m., across the board. This, in effect, puts all 7 of the 7:30 p.m. shows out on a station-option limb. However, NBC’s attitude is that most of them (i.e.. Wagon Train on Wed., Laramie on Tue., Bonanza on Sat. at 7:30 p.m.) are strong enough to arrange their own clearances, even in station-option time. Bridging the 10:30-11 p.m. period with network option time is also an interesting NBC move. In this time period, NBC, has fewer shows than CBS, with Wed., Thu. and Sat.night 1030 p.m. periods having been returned to affiliates for syndicated shows or movies. NBC’s strategy, therefore, is on a long-range basis (protecting future shows in a 10:30 p.m. slot) rather than an immediate protection for existing network programming. Since NBC is the only network with a post-p.m. show {Jack Paar Show) , the movie is also seen as an added hedge against pre-emptions of Paar by stations to continue feature movies that may have started at 10:30. NBC’s weekday afternoon option-time pattern is identical to that of CBS, running from 2:30-5 p.m. and is an hour later (3:30-6 p.m.) on weekends. (See table below.) NEW OPTION-TIME SCHEDULES OF THE 3 NETWORKS Effective Jan. 1, 1960 ABC-TV EASTERN CENTRAL MOUNTAIN PACIFIC MORNING Mon. thru Fri. 10:30 a.m — 1:00 p.m. 10 :30 a.m — 1 :00 p.m. 9 :30 a.m. — noon 10 :30 a.m — 1 :00 p.m. Sat. & Sun. 10 :30 a.m — 1 :00 p.m. 10 :30 a.m — ■ 1 :00 p.m. 9 :30 a.m. — noon 10 :30 a.m — 1 :00 p.m. AFTERNOON Mon. thru Fri. 2 :00 p.m. — 4 :30 p.m. 2 :00 p.m. — 4 :30 p.m. 1 :00 p.m. — 3 :30 p.m. 2 :00 p.m. — 4 :30 p.m. Sat. & Sun. 3 :30 p.m. — 6 :00 p.m. 3 :30 p.m. — 6 :00 p.m. 2:30 p.m. — 6:00 p.m. 3 :30 p.m. — 6 :00 p.m. EVENING Mon. thru Fri. 8:30 p.m. — 11:00 p.m. 7 :30 p.m. — 10 :00 p.m. 7 :30 p.m. — 10 :00 p.m. 8:30 p.m. — 11:00 p.m. Sat. & Sun. 8:30 p.m. — 11:00 p.m. 7:30 p.m. — 10:00 p.m. 7 :30 p.m. — 10 :00 p.m. 8:30 p.m. — 11:00 p.m. CBS-TV EASTERN CENTRAL MOUNTAIN PACIFIC MORNING Mon. thru Fri. 10:30 a.m. — 1:00 p.m. 9 :30 a.m. — 12 noon 10 :30 a.m. — 1 :00 p.m. 9 :30 a.m. — 12 noon Sat. & Sun. 10:30 a.m. — 1:00 p.m. 9 :30 a.m. — 12 noon 10 :30 a.m. — 1 :00 p.m. 9 :30 a.m. — 12 noon AFTERNOON Mon. thru Fri. 2 :30 p.m. — 6 :00 p.m. 1 :30 p.m. — 4 :00 p.m. 1 :30 p.m. — ■ 4 :00 p.m. 1 :30 p.m. — 4 :00 p.m. Sat. & Sun. 2 :30 p.m. — 6 :00 p.m. 1 :30 p.m. — 4 :00 p.m. 1 :00 p.m. — 3 :30 p.m. 1 :S0 p.m. — 4 :00 p.m. EVENING Mon. thru Fri. 8:30 p.m. — 11:00 p.m. 7:30 p.m. — 10:00 p.m. 6:30 p.m. — 9:00 p.m. 8:30 p.m. — 11:00 p.m. Sat. & Sun. 8:00 p.m. — 10:30 p.m. 7 :00 p.m. — 9 :30 p.m. 6:00 p.m. — 8:30 p.m. 8:00 p.m. — 10:30 p.m. NBC-TV EASTERN CENTRAL MOUNTAIN PACIFIC MORNING Mon. thru Fri. 10:30 a.m. — 1:00 p.m. 9:30 a.m. — 12 noon 9:00 a.m. — 11:00 a.m. 10:30 a.m. — 1:00 p.m. Sat. & Sun. 10:00 a.m. — 12:30 p.m. 9:00 a.m. — 11:30 a.m. 8 :00 a.m. — 10 :30 a.m. 10:00 a.m. — 12:30 p.m. AFTERNOON Mon. thru Fri. 2 :30 p.m. — 5 :00 p.m. 1 :30 p.m. — 4 :00 p.m. 12 :30-3 p.m. ; 6 :30-6 p.m. 1 :00 p.m. — 3 :30 p.m. Sat. & Sun. 3:30 p.m. — 6:00 p.m. 2:30 p.m. — 6:00 p.m. 1 :30 p.m. — 4 :00 p.m. 3 :30 p.m. — 6 :00 p.m. EVENING Mon. thru Fri. 8:30 p.m. — 11:00 p.m. 7:30 p.m. — 10:00 p.m. 6 :30 p.m. — 9 :00 p.m. 8 :30 p.m. — 11 :00 p.m. Sat. & Sun. 8:30 p.m. — 11:00 p.m. 7:30 p.m. — 10:00 p.m. 6 :30 p.m. — 9 :00 p.m. 8 :30 p.m. — 11 :00 p.m.