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'•—"Television Digest
Copyright 1964 by Television Digest, Inc. Reproduction in any form, without written permission, prohibited.
The authoritative service for executives in all branches of the television arts & industries
Index to Television Digest, 1963
New Series Vol. 3, Numbers 1 through 52
References are grouped into two major categories: General (pages 1-4) and Manufacturers and Merchandisers (pages 4-6). Index attempts to cover only items considered to be of more than passing interest. Reference numbers following each item designate issue and page of Newsletter in which item appeared.
General
ADVERTISING
1962 ad spending gains, 2:3
FTC report on aspirin, 3:2
TV outshines print media , CBS study shows ,
4:2
AFA-AAW govt. -industry conference, 6:2 TV analyzed as market yardstick, 8:4 1962 gross network time billings, 9:4 admen want TV to guarantee audiences, 10:4 FTC tones down "sandpaper" order, 10:5 AAAA reaction to, ratings hearings, 17:5 1962 national spot radio up 2.1%, 17:5 networks.' views on cigarette ads, 18:5 sales reps back ratings, 19:3 Xi. best TV commercials , 21:5 ANA probes TV value, 21.6 Alberto-Culver 1962's top TV spender, 22:6 network rates Increased by CBS & NBC, 25:5 Tatham says TV costs are rising for advertisers, 26:5
Tobacco Institute urges ban on youth-aimed ads, 28:5
FTC rules CM and.L-O-F commercials Illegal, 31:2
NAB adopts guidelines for arthritis and rheumatism ads , 32:4
NAB says admen are part of ratings problem, 39:3
ARF wants voice in ratings reform, 40:3 Cowles' views on media growth, 43:5 AAAA's Crichton dissects Washington, 44:4 Senators favor self-regulation of ads, 46:2 ARF expands media research, 48:4 Klntner warns on ratings deception, 50:4
ALLOCATION.S
Ch. 50 Detroit granted to Kaiser, 1:4 Ch. 2 Santa Fe issued to KGGM-TV Albuquerque, 1:4
Ch. 47 New Brunswick, N. J. assigned WNJUTV letters , 3:5
Ch. 3 CP, Sterling, Col., granted Frontier Bcstg. , 7:5
4 groups apply for Ch. 5 Boston, 13:4 Ch. 7 CP, El Centro, Cal., granted to KXO;
Ch. 9 CP to Tele-Bcstrs. , 15:6
Ch. 38 CP, Boston, goes to Boston Catholic TV Center, 20:6
Ch. 11 proposed for StauntonWaynesboro,
Va. , 30:5
Ch. 12 Santa Maria, Cal. granted Central Coast TV, 37:4
Ch. 20 CP, Chicago, granted Chicago ETV Assn. , 37:4
Ch. 2 granted Samoa for ETV, 47:5 WWLP Springfield, Mass, gets WONE-TV's uhf CP, 50:5
AM (Standard) BROADCASTING
Tighter rein on new stations likely, 2:3 KRSD Rapid City, S.D.' fined $1,000 for defective equipment, 17:4 KWK St. Louis license revoked, 22:5 FCC levies $3,500 forfeiture against 3 Ohio stations, 25:6
Nielsen drops local radio service, 26:5 WDKD, Klngstree, S. C. goes to court over "obscenity" decision, 34:4 ARB readies radio study, 35:3 Fee's 1962 profit report, 47:3 Station Sales
Ann Arbor, Mich., WHRV, 9:5 Puerto Rico, WAPA, 47:5 New York, N. Y. , WBFM, 50:5
AMERICAN BROADCASTING COMPANY tABC) profile on new Pres. Tom Moore, 15:2 views on cigarette advertising, 18:5 petitions FCC for option time, 27:4
AWARDS
TV guide annual awards, 16:5
1962 Peabody awards , 17:6
CBS wins World TV Festival award, 19:5
best TV commercials, 21:5
COLOR TV
set makers join color bandwagon, 4:12 Cincinnati is "Color Town USA" with set penetration, 6:10
color sets pose no service problems, Mansfield says , 19:7
Admiral introduces $399.95 color leader, 21:7 Motorola Introduces 2-slze color line, 26:7 RCA invests $11.6 million to expand color lab, 26:9
Pilot studies return to TV production, color only, 26:11
Curtis Mathes enters color market, 27:10
Pilot to make color sets, 32:10 Sylvania survey of color market, 37:6; 38:7 1954-63 color set production estimates, 39:7 RCA color survey by Elmo Roper, 40:9 color TV at World's Fair, 48:11 EIA will publish color statistics in 1964,49:7 sales forecasts , 6:8; 11:9; 28:11; 33:8; 37:8; 50:7
COLUMBIA BROADCASTING SYSTEM (CBS) financial, 7:12; 19:12; 33:10; 46:12 contests FCC decision on affiliate compensation plan, 1:4
TV vs. print media study, 4:2 contributes $100,000 to educational WNDT, N.Y. , 14:6
views on cigarette advertising, 18:5 annual affiliates meeting, 19:4 wins World TV Festival Award, 19:5 increases network rate, 25:5 "Town Meeting of World" Telstar project,
27:5
donates $250,000 for educational Ch. 28 Los Angeles, 33:4
Stanton & Salant views on editorials, 40:5 makes move into CATV, 45:3 adds colorcasts — when sponsor pays surcharge 46:6
rejected by FCC on TV compensation plan,
47:4
stockholders approve 2-for-l stock split, 52:5
COMMUNITY ANTENNA SYSTEMS
compromise on control law seen, 2:2 New England Video buys Keene, N.H. system, 3:5
broadcaster-CATV conflict in Tifton, Ga . ,4:3 giants battle at Austin , Texas, 5:3; 6:5 FCC regulation foreshadowed, 7:2 CATV-microwave dispute , 8:5 CATV operators seek regulations, 12:3 Binghamton, N.Y. , system gets go-ahead,
12:3
McLendon radio group goes CATV, 15:5 CATV regulation nears climax, 16:3 NCTA-FCC at odds on CATV law, 17:2 list of broadcasters with CATV Interests, 17:3; 22:4
Vincennes U. plans unusual CATV operation, 17.4
WGN-TV Chicago moves into CATV field, 18:5 Casper, Wyo., gets CATV-microwave channel , 22:4
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