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192 WRITING THE PHOTOPLAY Of course, at some point in the action previous to the scene in which Eleanor reads this report in the newspaper, you will have made the spectators familiar with the hero's name by means of a leader or some other insert. "Where the information is brief," says Mr. Sargent,* again, "it may be better displayed as a newspaper head- line. A two-column display head is better shaped for use on the screen than the deeper single-column head. A deal of information may be conveyed in a headline and the spectator seems to read the item over the character's shoulder rather than to have been interrupted by a leader." Mr. William Lord Wright, writing in the Moving Picture News, has this to say on the subject: "A number of picture plays have been released recently which contain a flash of newspaper headline. It's a good way of putting over the information essential to the plot, but it is suggested that the headlines be properly written. Perhaps the author of the playlet was a novice in writing headlines, or maybe the director was a know-it-all. If not a newspaper man and a headliner, we would advise the author who wishes to use headlines in his action to get some newspaperman to write them for him. The would-be newspaper heads we have read on the screen lately are not impressive or well written. Headlining is a difficult art." If you have occasion to use a will, mortgage, or other legal document, in telling your story, you will realize that the property man in every studio has the blank forms on hand for anything that you may introduce. It is therefore only necessary to show, say, the back of the mortgage on * Epes Winthrop Sargent, Technique of the Photoplay.