1. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: (continued) OPEN LETTER to Neil H. McElroy, President of Procter & Gamble, Cincinnati
2. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: Here are some of the components you will find in the weekly SPONSOR: 1. Improved
3. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: reminding dealers of the Brylcreem name. Repeat sales are an important factor in Brylcreem's
4. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: . Then, there is the example of the client who specified the sound of Santa's reindeer
5. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: that half of an annual $8 million ad budget goes to network tv. The other half is split
6. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: ever foil Alcoa Wrap, and Kaiser Aluminum is considering national distribution of a
7. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: fried it in a few seconds. Another type of laboratory experiment contrasted the freezing
8. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: <>\ le. Reynolds Wrap, after its five years of tv advertising, now far outsells its nearest
9. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: budget of approximately $24,000 for 52 weeks. The product, an "impulse" item, was one we
10. Sponsor Date: 1956 Item Details: Details and Download Information Full Page: Read this page in Context Highlighting: Date Added: July 19, 2022 Excerpt: was the buyer. And no nightmares. One further example, this time of another