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1. Heinl Radio Business Letter 1938:Jul-Dec

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... 9/2/38 NAB CLASHES WITH MOVIES ON PUBLICITY Organized broadcasters and the motion picture industry crossed horns this week in an exchange over advertising. Ed Kirby, NAB Public Relations Director, in a letter to Howard Dietz, Metro-Goldwyn Mayer official and Chairman of the "Movies Are Your Best Entertainment Campaign", complained against the ...

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... . Not since Hollywood rose to power has anyone come along to challenge the statement: "Motion Pictures are your best entertainment." Now a new medium arrives which has the potential to challenge the cin- ema's exclusive sway ...

3. Sponsor Jan-Apr 1958

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... IN LAS VEGAS.. SWITCH IS TO THE NEW KSHO-TV WHY THE SWITCH? IT'S AS SIMPLE AS. NUMBER TWO IN A FACT-FILLED SERIES * NETWORK, THAT IS. STUDIOS & OFFICES ON THE GROUNDS OF EL RANCHO VEGAS RE MOVIES your best Entertainment ...

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... 86 TELEVISION: THE REVOLUTION conflict of authority. Not even the most rabid television addict will dispute the claim that "Motion pictures are your best entertainment." Of course they are. And will continue to be ...

5. The Screen Writer Jun 1947-Mar 1948

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... . what belated but none the less gratifying kind of recognition for our craft. We were told that to the old and self-evident truth — "movies are your best entertainment," something new has been added: the movies must sell the American Way to the world, said Way being the Main Street of a small Mid-western town, which in turn goes to show what capitalism and free enterprise will do for you if you ...

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... . TEATURITIS' GRIPS THE TV NETWORKS: The networks are out after top feature films for showing during prime evening hours — even if they have to make them themselves. It was General Teleradio's "Million-Dollar Movie" series which convinced the networks that "movies are your best entertainment ...

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... ." In Schine's statement is implicit warning to TV to improve its programs if it is to improve its financial position and exploit the gains it has made. For TOA is embarking on a large-scale public relations program to sell movies to the Ameri- can public as "your best entertainment ...

8. Broadcasting Jul-Dec 1938

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... this fall for an institutional campaign built around the slogan, "Movies Are Your Best Entertainment". Full- page copy will be run in every daily newspaper in the country, except in those few towns which have no motion picture houses, be- ginning Sept. 1 ...

9. Broadcasting Jul-Dec 1938

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... . In a cover- ing letter, NAB will explain that the data is sought in an effort to develop a broad industry policy in the handling of matters with the motion picture industry. The sur- vey was undertaken after Ed Kirby, NAB public relations di- rector, had written Howard Dietz, chairman of the "Movies Are Your Best Entertainment" campaign questioning its action in ...

10. Broadcasting Jan-Mar 1956

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... . Toward the end of Inside Beverly Hills James Stewart and his family were shown leaving their home en route to attend the cinema. In an obviously rehearsed plug, Mr. Stewart said: "Movies are your best entertainment ...

11. Radio Mirror Nov 1938 - Apr 1939

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... ." * * * The Stroud Twins are on a personal appearance tour now that they have finished with the Chase and Sanborn hour. * * * Two boys can thank Al Jolson for a job, and the "Motion Pictures Are Your Best Entertainment" drive is indebted to him for a clever piece of promotion ...

12. Broadcasting Jul-Dec 1938

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... . 30 on behalf of the broadcasting industry by Ed Kirby, NAB public relations director, z In a letter to Howard Deitz, Metro-Goldwyn-Mayer official and chairman of the "Movies Are Your Best Entertainment" campaign, Mr. Kirby questioned the logic of the Deitz statement outlining rea- sons why the motion picture cam- paign was restricted to printed media ...

13. Variety December 1952

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... must indeed be your best entertainment. - a •.«v - • ’ • ...

14. Variety September 1952

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15. Variety June 1950

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... . It' looked for a while as if the a moralists, who argue that motion nictures mav be your best entertainment, blit, have no effect otherwise; for gobd or evil, 1had a dreadful point in their favor in “The Men.” A picture that might well melt incumbent officeholders into human be- ings, especially in ...