... 9/2/38 NAB CLASHES WITH MOVIES ON PUBLICITY Organized broadcasters and the motion picture industry crossed horns this week in an exchange over advertising. Ed Kirby, NAB Public Relations Director, in a letter to Howard Dietz, Metro-Goldwyn Mayer official and Chairman of the "Movies Are Your Best Entertainment Campaign", complained against the ...

... ." * * * The Stroud Twins are on a personal appearance tour now that they have finished with the Chase and Sanborn hour. * * * Two boys can thank Al Jolson for a job, and the "Motion Pictures Are Your Best Entertainment" drive is indebted to him for a clever piece of promotion ...

... this fall for an institutional campaign built around the slogan, "Movies Are Your Best Entertainment". Full- page copy will be run in every daily newspaper in the country, except in those few towns which have no motion picture houses, be- ginning Sept. 1 ...

... . 30 on behalf of the broadcasting industry by Ed Kirby, NAB public relations director, z In a letter to Howard Deitz, Metro-Goldwyn-Mayer official and chairman of the "Movies Are Your Best Entertainment" campaign, Mr. Kirby questioned the logic of the Deitz statement outlining rea- sons why the motion picture cam- paign was restricted to printed media ...

... . In a cover- ing letter, NAB will explain that the data is sought in an effort to develop a broad industry policy in the handling of matters with the motion picture industry. The sur- vey was undertaken after Ed Kirby, NAB public relations di- rector, had written Howard Dietz, chairman of the "Movies Are Your Best Entertainment" campaign questioning its action in ...

... . what belated but none the less gratifying kind of recognition for our craft. We were told that to the old and self-evident truth — "movies are your best entertainment," something new has been added: the movies must sell the American Way to the world, said Way being the Main Street of a small Mid-western town, which in turn goes to show what capitalism and free enterprise will do for you if you ...

... . It' looked for a while as if the a moralists, who argue that motion nictures mav be your best entertainment, blit, have no effect otherwise; for gobd or evil, 1had a dreadful point in their favor in “The Men.” A picture that might well melt incumbent officeholders into human be- ings, especially in ...

... ." In Schine's statement is implicit warning to TV to improve its programs if it is to improve its financial position and exploit the gains it has made. For TOA is embarking on a large-scale public relations program to sell movies to the Ameri- can public as "your best entertainment ...