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1. Silver Screen May-Oct 1939

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... —sow the seeds of peace in the heart of every human being. Give us more pictures that "pack a punch"—the "Dawn Patrol" variety. Sincerely, Murrell C. Wellman, Jotiet, III Dear Sir: Although heartily endorsing the slogan, "Movies are your best entertainment," I have just one criticism to make, and this irks me, no end ...

2. Hollywood Spectator 1937-39

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... ; back to the husband’s back as he enters the "MOVIES Are Your Best Entertainment” By Mabel Keefer "What is that slogan soundin’ for?” said Files-on-Parade. "To bring you back, to bring you back,” the Colour-Sergeant said ...

3. Hollywood Spectator 1937-39

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... , “Motion Pictures Could Be Your Best Entertainment.” ... A screen memory; W. C. Fields inheriting a lot of money in Call It a Day, smashing into the car of a road hog; buying a new car and repeating the pro- cess until he got out of his system all the things he had yearned to do when he could afford but one car ...

4. Hollywood Spectator 1937-39

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... ★ THERE GOES MY HEART ★ VALLEY OF THE GIANTS STRAIGHT. PLACE AND SHOW ★ STARLIGHT OVER TEXAS TOUCHDOWN. ARMY ★ THE NIGHT HAWK Motion Pictures Could Be Your Best Entertainment ...

5. Photoplay Jul - Dec 1939

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... . And headache tablets, bicarbo- nate of soda and such as antidotes for those brave souls who did. To top it all, the host gave out with songs and poems from time to time—in such intervals when he was not being interrupted by Master of Ceremonies Benny Baker and his own waiters, bear- ing signs ranging from "Motion pictures are your best entertainment, after all," to ...

6. Photoplay Jan - Jun 1939

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... . Despite the acrimonious controversy that has raged this year about pictures and picture per- sonalities, no one can honestly say that the stu- dios, particularly in the last six months, have not earned the right to say in truth, "Motion Pic- tures Are Your Best Entertainment ...

7. Boxoffice Jan-Mar 1939

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... ,” showing at the Orpheum here this week, from doing so well with Independent Exhibitors of Iowa and Nebraska. That one word is a sarcastic “maybe” which Fidler attached to the Motion Pic- tures’ Greatest Year’s first slogan, “Movies Are Your Best Entertainment ...

8. Boxoffice Jan-Mar 1939

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... !” . . . And from Leonard Mendlowitz of the American Jewish Out- look (Pittsbui’gh) : “1938 will be remem- bered as the year when the movies had to resort to a contest to compete with Bank Night and Bingo. ‘Movies are your best entertainment ...

9. Boxoffice Jan-Mar 1939

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... “motion pictures are your best entertainment.” But he regarded the effect of the movie quiz contest in itself on screen fans as “generally bad.” the offering of a spec- tacular inducement to attend the theartes being “poor psychology ...

10. Boxoffice Jan-Mar 1939

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... . One result of the film industry’s cam- paign in Ottawa has been the continued use of the slogan “Motion Pictures Are Your Best Entertainment” in the street cars of the Ottawa Electric Railway with the display of cards urging people to ...

11. Boxoffice Apr-Jun 1939

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... ‘your best entertainment.’ The films, the article continues, “are great beginnings. Seeing them impresses one with the vast potentialities inherent in Hollywood. Now that we have seen how great the screen can be, it will not be so easy to please the public with shoddy and banal trivia ...

12. Boxoffice Jan-Mar 1939

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... — The slogan of the recent quiz campaign of the film industry is some- thing of value that has survived for permanent use, the declaration “Motion Pictures Are Your Best Entertainment” being in evidence in various ways through- out Ontario ...

13. Boxoffice Oct-Dec 1939

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... Year’s eve in the city proper (unless the p. d. cedes a point or two). So on that night it looks as if "motion pictures are your best entertainment!” The Variety Club party will be held on Sunday night, regardless ...

14. Boxoffice Apr-Jun 1939

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... . MAURICE KANN Editor-in-chief LOUIS RYDELL Advertising Manager KILLED BY INERTIA B ACK in the days when the current excitement, such as it was, swung around the Motion Pictures Are Your Best Entertainment drive, one of the outgrowths was a series of discussions dealing with the need for a central committee to pretty this industry's front with the public ...

15. Boxoffice Apr-Jun 1939

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... . The Happy Tots Columbia (Color Rhapsody) 6V2 Mins. A sprightly Technicolor cartoon which should appeal to youngsters. Believe it or not, the king’s proclamation asserts “Movies Are Your Best Entertainment ...

16. Boxoffice Oct-Dec 1939

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... available, and do not get out a band once a year to adver- tise a star and the rest of the year impersonate a mole. Last year when the national drive saying “Mo- tion pictures are your best entertainment” started 1 wrote a letter to BOXOFFICE which was print- ed predicting it would be a flop ...

17. Motion Picture Daily Jan-Mar 1939

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... !" HEDY LAMARR "A delightful entertainment experience! BOSTON TRANSCRIPT "It's easy to agree that motion pictures are your best entertainment!" TYRONE POWER "You'll join in the tears and the cheers! 1 N. Y. JOURNAL-AMERICAN "One of the screen's finest achievements! Inspired cheers ...

18. Variety Jan 1939

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... (no less than 109 in '37-38 running under 67 minutes), reissues had not helped much, and very definite resistance to rentals for the new season was being felt. The alarm created among the distributors no doubt justified the 'Motion Pictures Are Your Best Entertainment' idea, even if the average theatre operator thinks it has been worth much less to him than ...

19. Motion Picture Herald Jan-Feb 1939

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... . "Drive" Exploitation Judging February I I Entries submitted by exhibitors who have done outstanding exploitation of the Motion Pictures Are Your Best Entertainment drive in their theatres, will be judged Feb- ruary 11, at New York City's Hotel Astor, by a judge's committee composed of Martin Quigley, Jack Alicoate, Maurice Kann, A-Mike Vogel, Charles E ...

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... : "Deanna Dur- bin Pictures Are Your Best Entertainment!" This will get big grosses everywhere except action houses. We are re-introduced to the three girls at Deanna's first grown-up party, a dance at which Nan impulsively announces her engage- ment to a boy who is secretly loved by Helen ...

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... —the movies-are-your-best-entertainment campaign— was a notable flop and profits fell off, there was no great reduction in executive salaries and emoluments. It is notorious that the top executives of the movies arrange to cut up big slices of the cake among themselves ...

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... contemplated by theatrical purveyors of the past. Obviously this event is one for celebration by the motion picture industry. But, because many of the local film moguls still smart from the bitter experiences with last season's "Motion Pictures Are Your Best Entertainment" drive, there was an undercover move to side- track ...

23. Variety Mar 1939

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... . The only trouble with playing a Temple picture is that after it leaves your house looks like the grandstand of a baseball field in winter. Aggie was telling me that when' she visited a friend of ours at the local hospital she saw a poster hanging up in the Maternity Ward saying 'Moving pictures are your best entertainment' The guy that ...

24. Variety Mar 1939

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... ^ must have smartness —a fast pace—and originality. If they try to throw vaudeville at them agaln^-as It used. to. be—whether they call It vaudeville or 'Joe Doakes and His. Hollywood Cut-ups,*' then Via afraid motion pictures wUl con- tinue to be "your best entertainment' I real ...

25. Motion Picture Herald Mar-Apr 1939

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... —if "Americanism" ever did collapse, this great industry of ours would be the first to crumble. Just as we carried the sloga-n "Motion Pic- tures Are Your Best Entertainment" in the recent Movie Quiz Contest, so we should carry some similar slogan at this time pertaining to "Americanism" as the ...

26. Motion Picture Herald Mar-Apr 1939

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... . Hoyts Circuit's Own "Quiz" When local distributors did not, as a body, come in on a proposal to organize a nationwide "Quiz" campaign, along the lines of America's recent "Movies Are Your Best Entertainment" drive, Hoyts circuit took the initiative and set in motion a "Quiz" through its own theatres ...

27. Motion Picture Herald Mar-Apr 1939

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... . There is one shot in the cartoon rough house that will bring a good laugh to showman and patron alike. While the hero and villain are swapping punches, two odd little figures march across the scene bearing a banner inscribed with the sentiment that "motion pictures are your best entertainment ...

28. Motion Picture Herald Mar-Apr 1939

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... !" BOSTON TRANSCRIPT It's easy to agree that motion pictures are your best entertainment!" BOSTON GLOBE "Adult audience screamed with excitement!" BOXOFFICE "Sockeroo! Will win Shirley a new army of fans, young and old!" E ...

29. Motion Picture Herald May-Jun 1939

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... the audience, no longer miracle or wonder- ment, but rather its competitive money's worth of emotional reaction—entertainment. The ill-fated experiment of the campaign entitled "Motion Pictures Are Your Best Entertainment" punctuated the end of the movie "institutional" era ...

30. Motion Picture Herald Jul-Aug 1939

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... . It is designed as pure publicity. The event is to be more jubilee than golden, coming both in contrast with and in sequel to the million-dollar "Motion Pictures are Your Best Entertainment" cam- paign of last year's poignant memory ...

31. Motion Picture Herald Jul-Aug 1939

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... $3,930 to Paramount Pictures for labor, material and expenses in connection with the making of the industry campaign trailer "Movies Are Your Best Entertainment." The committee bought $1,592 worth of excess paper for the "Movie Quiz" booklet, which was set down as a loss ...

32. Motion Picture Herald Nov-Dec 1939

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... . "The producers have no idea how much they have lost in the past by not advocating and developing a movement encouraging the sug- gestion that the feature pictures be seen from their start. The Motion Pictures Are Your Best Entertainment was a waste of money ...