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1. Silver Screen May-Oct 1939

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... —sow the seeds of peace in the heart of every human being. Give us more pictures that "pack a punch"—the "Dawn Patrol" variety. Sincerely, Murrell C. Wellman, Jotiet, III Dear Sir: Although heartily endorsing the slogan, "Movies are your best entertainment," I have just one criticism to make, and this irks me, no end ...

2. National Board of Review Magazine Jan 1936 - Dec 1938

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... . Exhibitors will welcome the co- operation of the Councils in support of the drive, which is not only to stimulate theatre attendance, but to create good will and to make the public motion picture conscious. The slogan of the campaign is "Motion Pic- tures are Your Best Entertainment," and those in community motion picture groups who so actively give their effort to this work must agree with this ...

3. Hollywood Spectator 1937-39

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... ; back to the husband’s back as he enters the "MOVIES Are Your Best Entertainment” By Mabel Keefer "What is that slogan soundin’ for?” said Files-on-Parade. "To bring you back, to bring you back,” the Colour-Sergeant said ...

4. Hollywood Spectator 1937-39

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... , “Motion Pictures Could Be Your Best Entertainment.” ... A screen memory; W. C. Fields inheriting a lot of money in Call It a Day, smashing into the car of a road hog; buying a new car and repeating the pro- cess until he got out of his system all the things he had yearned to do when he could afford but one car ...

5. Hollywood Spectator 1937-39

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... ★ THERE GOES MY HEART ★ VALLEY OF THE GIANTS STRAIGHT. PLACE AND SHOW ★ STARLIGHT OVER TEXAS TOUCHDOWN. ARMY ★ THE NIGHT HAWK Motion Pictures Could Be Your Best Entertainment ...

6. Hollywood Jan-Dec 1938

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... ■ri:i«:OT/M&]«*]:i By LLEWELLYN MILLER Two Big Events in an Editor's Month The "Movie Quiz*' and Corrigan Motion Pictures Are Your Best Entertainment | There is a most amusing story behind the slogan, above, which is being used in thousands of theatres and by hundreds of thousands of eager contest entrants in the big "Movie Quiz" now under way ...

7. Hollywood Jan-Dec 1938

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... convenient for his fellow literary light City_ 10 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

8. Hollywood Jan-Dec 1938

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... receive the stunning Sonja Henie knit- ted garments and the figure skating blades which the little star endorses. Above you see her in the spectacular ice ballet number from My Lucky Star, her newest film, reviewed above 12 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

9. Hollywood Jan-Dec 1938

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... . H "I'd be there yet—or in jail—but for him," he repeats in a low and serious voice. The man he met was Angelo Patri, famous throughout the world as a child 14 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

10. Hollywood Jan-Dec 1938

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... S.Cobb seem to be having a good time, too 16 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

11. Hollywood Jan-Dec 1938

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... ! 38 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

12. Hollywood Jan-Dec 1938

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... . Her crew is named Rolf, and he is a prize winning Great Dane 40 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

13. Hollywood Jan-Dec 1938

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... . Irene, he told us, was too young to bother her curly head with thoughts of Olympic medals. That could come ten years from MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

14. Hollywood Jan-Dec 1938

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... . 46 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

15. Hollywood Jan-Dec 1938

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... . You'll see it in Topper Takes a Trip 48 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

16. Hollywood Jan-Dec 1938

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... , ©ordon Oliver and Judith Barrett turned up at the station to welcome the Movieland Tourists, and presented the key of the city to the senior member, the charming little sight-seer who has celebrated her eighty-third birthday 50 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

17. Hollywood Jan-Dec 1938

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... . Where there is a guest of honor, for example, all the 52 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

18. Hollywood Jan-Dec 1938

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... . Rush name on penny cardr /or sample outfit,detail*. ACT NOW! WILKNIT HOSIERY CO. >ept. 9-L, Greenfield, Ohio 54 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

19. Hollywood Jan-Dec 1938

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... —will you faithfully follow instructions? If so, WRITE: Perfect Voice Institute, Studio 1588, 64 E.Lake St., Chicago 56 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT 1) 'ill ...

20. Hollywood Jan-Dec 1938

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... . 58 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

21. Hollywood Jan-Dec 1938

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... . Rush without charpre (1) 32-pn Tell me how to qualify lor one. Education P N;ime Mail Coupon today sure / Address 60 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT I \M ...

22. Hollywood Jan-Dec 1938

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... ! GINGER CAKES 1 cup shortening 1 cup sugar 1 egg 1 cup molasses 4 cups all-purpose flour 1 tsp. soda 1 tsp. ginger 62 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT mm ...

23. Hollywood Jan-Dec 1938

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... !" Young Garfield stayed with the Founda- tion seven months. When he left he got a job as an apprentice with the Eva Le 64 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT 13 'II* ...

24. Hollywood Jan-Dec 1938

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... -&Q- MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! ...

25. Photoplay Jul - Dec 1938

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... BY JACK WADE G • ENTLEMEN and Children First" is our own pri- vate slogan for Hollywood this month. What with "Motion Pictures Are Your Best Entertainment" and all the rest of the Hollywood super- sales phrases currently lodging in your hair via press, radio, screen and billboard, we thought we ...

26. Photoplay Jul - Dec 1938

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... J.eO- MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! PHOTOPLAY ...

27. Boxoffice Jul-Sep 1938

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... . This week the local committee meets to lay plans for this section’s part in the national “Motion Pictures Are Your Best Entertainment” campaign. Ken Rockwell, promoted to management of the Albee, says the house staff at that theatre will be much the same as last year on reopening ...

28. Boxoffice Jul-Sep 1938

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... ‘Motion Pictures Are Your Best Entertainment’.” Leo Abrams, chairman of the distribu- tors’ committee, is marshalling selling forces to contact every theatre owner. Ex- change managers are visiting circuit heads ...

29. Boxoffice Oct-Dec 1938

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... €HORT the week The World Is Ours All-Industry Production 12 Minutes Hollywood's contribution to the in- dustry's "Motion Pictures Are Your Best Entertainment" drive presents, within its brief running time, a sweep- ing and entirely entertaining picture of the movies and their place in mod- em American life ...

30. Boxoffice Jul-Sep 1938

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... ! FIRST PRIZE s 50,000 00 - 5403 OTHER AWARDS! Get your free entry booklet and see the Movie Quiz pictures! MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Simple block 24 sheet easy to make up locally. TO WIN MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Suggested 24 sheet with red background to attract attention to your theatre ...

31. Boxoffice Jul-Sep 1938

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... . Appearing in Salt Lake City in connec- tion with the “Motion Pictures Are Your Best Entertainment” drive was Cecilia Parker, another Metro player, due to re- main there for several days. Further east was Hugh Herbert, who opened a four- week tour in Atlantic City and planned to work westward, making appearances in key cities ...

32. Boxoffice Jul-Sep 1938

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... daily had erroneously listed him among its supporters. He could do worse than to belong to an organization that is, after all, fighting his battles. Anyone who doubts that the "Motion Pic- tures Are Your Best Entertainment ...

33. Boxoffice Jul-Sep 1938

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... . Spyros Skouras, president of National (Continued on page 42-A) Pledge n Drive 77 Support Unanimous support of the “Motion Pictures Are Your Best Entertainment” drive is hereby pledged by three National Theatres-Fox West Coast circuit executives during one of the sessions of the ...

34. Boxoffice Jul-Sep 1938

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... ., personally pass- ing among the tables to obtain the neces- sary pledge cards from individual exhibi- tors, the St. Louis territory practically went over the top 100 per cent for the “Motion Pictures Are Your Best Entertainment ...

35. Boxoffice Oct-Dec 1938

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... — Douglas George, former Warner publicist in Philadelphia and now working in Oklahoma City, was able to place a series of ads gratis on “Motion Pictures’ Are Your Best Entertainment” in 22 papers around Philadelphia ...

36. Boxoffice Jul-Sep 1938

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... . These ads have been clev- erly designed to, first of all, sell institutionally that “Mo- tion Pictures Are Your Best Entertainment.” There will be between 20 and 25 such ads running in about 2,000 leading newspapers through- out the month of Septem- ber ...

37. Boxoffice Jul-Sep 1938

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... THE AVERAGE MOVIE-GOER SPEAKS HIS MIND... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT BOXOFFICE August 27 ...

38. Boxoffice Jul-Sep 1938

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... “the motion picture business was still the greatest business in the world.” Though he had been away from this continent during the period when arrange- ments had been made by the film indus- try for the “Motion Pictures Are Your Best Entertainment ...

39. Boxoffice Jul-Sep 1938

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... .” One section of the exhibit was given over to a display of the golden and silken banners, placards and easel signs setting forth the “Motion Pictures Are Your Best Entertainment” campaign and telling the public about the ...

40. Boxoffice Jul-Sep 1938

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... ; the value of research and analysis and the study of audience action, and reaction. He wound up his talk with crisp, pointed periods on Motion Pictures, Your Best Entertainment. R. W. Bolstad, comptroller, confined his talk to the financial side of theatre opera- tion and management and Ben Geldsaler to the importance and intricacies of booking. Wendell Farris, K. C ...

41. Boxoffice Jul-Sep 1938

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... assembled exhibitors here, when he rapped Air-Caster Jimmy Fidler. Manta complained of Fidler’s comment about the campaign recently when the commentator said: “The initials of the movie campaign, 'Movies Are Your Best Entertainment,’ spell out ‘MAYBE ...

42. Boxoffice Oct-Dec 1938

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... . ALBERT DEMOND to an untitled orig.nal for Marie Wilson. ERNEST T. BOOTH to the third in the "Secret Service” series. Trophy by Deanna From the offices of the Hollywood committee representing the "Motion Pictures Are Your Best Entertainment" campaign this week came an announcement designed to stimulate interest in the $250,000 ...

43. Boxoffice Jul-Sep 1938

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... . The road- show will also play the Moose Jaw Capitol. Theatres in Regina are taking “spot” announcements on both radio stations to plug the current “Movies Are Your Best Entertainment” campaign. The radio sta- tions throughout the province, in keeping with those elsewhere in Canada, are irked at the fact they are not receiving any of the ...

44. Boxoffice Oct-Dec 1938

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... . Foster Jackson, of the Elsinore, Elsinore. Robert H. Poole, secretary of the Inde- pendent Theatre Owners, spent Thursday and Friday in Bakersfield assisting local exhibitors in promoting the “Motion Pic- tures Are Your Best Entertainment ...

45. Boxoffice Oct-Dec 1938

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... .” Along the Line of March An engineer of the 40 and 8 society locomotive from Ft. Wayne, Ind., ap- proaching one of the “Motion Pictures Are Your Best Entertainment” bill- boards along the line of march for the American Legion parade in Los Angeles. BOXOFFICE ...

46. Boxoffice Oct-Dec 1938

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... Motion Pictures Are Your Best Entertainment in Modern Theatres That Keep Pace With the Times NminttnniiMW AVALON THEATRE, CLARKSVILLE. TEXAS THE PUBLIC SPEAKS The public pays the Exhibitor more freely and gladly if the Exhibitor meets his people half way with the kind of theatre that appeals to them in appearance and comfort ...

47. Boxoffice Jul-Sep 1938

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... . That "Motion Pictures Are Your Best Entertainment" is a most potent publicity theme there can be no ques- tion. But, there must be more red blood in this re- juvenation campaign than can be found in mere plati- tudes ...

48. Boxoffice Jul-Sep 1938

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... (“Motion Pictures Are Your Best Entertainment”) M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

49. Boxoffice Oct-Dec 1938

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... . The theatre, of reinforced concrete and steel framework, takes its name from Mt. Olympus, rising directly east of Holladay, a local suburb. Trailer lor Quiz Short Los Angeles—In preparation by Na- tional Screen Service is a 200-foot trailer ballyhooing "The World Is Ours," the "Motion Pictures' Are Your Best Entertainment" campaign short subject. C. W ...

50. Boxoffice Oct-Dec 1938

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... ITA OF ONTARIO SEEKS MEANS TO COMBAT INFLUX OF 16MM COMPETITION IN PROVINCE Toronto Stages f Greatest Year Parade; 100,000 to See Array Toronto —With plans completed for the huge, spectacular “Motion Pictures Are Your Best Entertainment ...

51. Boxoffice Oct-Dec 1938

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... . Cooperative Full Page Ad in Westchester, Pa. Westchester, Pa.— A full page coopera- tive ad with streamer head, “Motion Pic- tures Are Your Best Entertainment,” was carried recently in the Daily Local News. A slug line read: “Trade Follows the Movies ...

52. Boxoffice Oct-Dec 1938

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... . "Red" Kann Boxofflce 9 Rockefeller Plaza New York, N.Y # Dear Red: Even at the risk of becoming repetitious, I find myself thanking you again for your matchless coverage. rely. PAUL GULICK. Coordinator PG:ct Motion Pictures Are Your Best Entertainment Sales Executives Into Field To Negotiate Film Contracts New York ...

53. Boxoffice Jul-Sep 1938

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... HOORAH fOR we %*fLiiT£ ond blue One of the main objectives of the great industry cam- paign .. /'Motion Pictures Are Your Best Entertainment" ...is to sell the country on the solid fact that motion pic- tures know how to give the American family the best in wholesome entertainment. And ...

54. Boxoffice Jul-Sep 1938

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... ” and urging all citizens of the state to partici- pate “to the fullest measure in the cele- bration and presentation of the splendid pictures which have been prepared by the studios in their avowed purpose of demon- strating that motion pictures are your best entertainment.” Papers ignored it ...

55. Boxoffice Oct-Dec 1938

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... . Heating is also indirect. The Mermac Theatre is now in position to ply the citizens of West Bend and sur- rounding territory most persistently with proof that “Motion Pictures Are Your Best Entertainment”—thanks to the property- mindedness of “Augie” Berkholtz ...

56. Boxoffice Oct-Dec 1938

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... ^ IMPROVED AMPLIFIER VOLUME RANGE RES ARE ^ OOR mhiaent ... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ADDS TO THE PLEASURE OF PATRONS AND PROFIT OF OWNERS ENABLES SMALL AS WELL AS LARGE THEATRES TO REPRODUCE SOUND AS RECORDED BY HOLLYWOOD MANUFACTURED BY ...

57. Boxoffice Oct-Dec 1938

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... . The elimination of this policy would cre- ate a thousand times more good than the creation of the present ‘Motion Pictures Are Your Best Entertainment’ campaign to awaken public interest in motion pic- tures ...

58. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment.” A Scintillating Singleton What with the heat wave and the long Labor Day weekend, previews were as scarce as Republicans in Hollywood last week, forcing the hungry reviewers to catch up on their ...

59. Boxoffice Oct-Dec 1938

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... Los Angeles Hardly Hears of Quiz's End, Naming of Judges Los Angeles — Coupled with the an- nouncement that the Hollywood commit- tee representing the “Motion Pictures Are Your Best Entertainment” drive and its running mate, the $250,000 "Movie Quiz ...

60. Boxoffice Jul-Sep 1938

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... “Movies Are Your Best Entertainment” thought, Dietz said newspaper publishers with control over 300 Hollywood corre- spondents are in favor of the idea and have already expressed a willingness to cooperate. City officialdom will be called $ 1 , 400,000 Univ. Deal New York ...

61. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment” campaign. It is probable that a parade will be part of the plans. The Veiled Prophet parade and ball an- nually draws many thousands of visitors to St. Louis and as a result the local bally- hoo for the Quiz contest is sure to benefit theatres over a large section of the mid- dle-west, south and southwest ...

62. Boxoffice Jul-Sep 1938

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... ’ Are Your Best Entertainment” committee to join other noted screen writers in con- tributing by-line stories for nationwide newspaper and magazine coiisumption in Publicists Olenick and Weintraub recently sued their client (the other one ...

63. Boxoffice Oct-Dec 1938

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... : “Motion Pictures Are Your Best Entertainment Because . . . ” The first six prizes consisted of one month’s passes; the six next awards were passes for two weeks and the next 15 prizes were double passes. Contestants were also urged to take part in the official Movie Quiz feature for the ...

64. Boxoffice Oct-Dec 1938

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... its re- spective share toward substantiating the now famous "Motion Pictures Are Your Best Entertainment" claim. As to which measured up as the best of the week, that is purely a matter of individual taste, since all of them contain sufficient meat to satisfy almost any cinematic taste ...

65. Boxoffice Oct-Dec 1938

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... MAJOR EXCHANGES IN LOS ANGELES ARE SILENT ON RECEIPT OF GOVERNMENT QUESTIONNAIRES Booklet Demand Up Los Angeles—Demand by Southern California exhibitors for "Movie Quiz" book- lets and “Motion Pictures Are Your Best Entertainment" campaign accessories regis- tered a slight upturn after two weeks of absolute inactivity when the Paramount exchange, handling accessories for this area ...

66. Boxoffice Oct-Dec 1938

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... . Just check any one of the answers listed for each of these pictures, state the name of the theatre where you saw it and your answer will count as a perfect score for that particular picture. MOTION PICTURES ARE YOUR BEST ENTERTAINMENT the placing of different copy in towns which have more than one newspaper. Ad slogans read ...

67. Boxoffice Jul-Sep 1938

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... . “Movies Are Your Best Entertainment,” but we still maintain that a modern movie is not very entertaining in a ramshackle, run-down theatre. It’s the old “silk purse- sow’s ear” situation. MOHAWKS ARE [oNO'ljVED Coo- Every day is "Parade Day ...

68. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment,” says E. M. Hartley, head of the sound equipment di- vision of National Theatre Supply Com- pany. Hartley, just returned to headquarters from a Midwestern trip, reports a very satisfactory pick-up in demand for new sound systems and projectors, particu- larly in the St ...

69. Boxoffice Jul-Sep 1938

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... “Motion Pic- tures Are Your Best Entertainment” slo- gans are prominently emblazoned. Other exchanges were set to follow suit, hav- ing wired their respective New York of- fices for permission. It is planned to allo- cate the job to one man so as to preserve uniformity in the dress-up ...

70. Boxoffice Jul-Sep 1938

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... . The blast, which by its own content admitted being inspired by the launch- ing of the "Motion Pictures Are Your Best Entertainment" campaign, was is- sued through the Gotham headquar- ters of the Legion of Decency, and un- dertook to warn the industry that, drive or no drive, the well-known Legion would not for a minute relax its vigi- lance or its eagerness to challenge any motion pictures which ...

71. Boxoffice Oct-Dec 1938

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... Soot and Dust, the Air-Borne Pests of Depreciation By Gordon H. Simmons* **'NM! OVING pic " 1V 111 tures Are Your Best Entertainment.” I sub- scribe fully to the sen- timent of that slogan. But reading articles in Boxoffice is my choicest form of en- joyment ...

72. Boxoffice Jul-Sep 1938

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... Plenty for the "Greatest Year" Concrete proof of the wholehearted ex- hibitor support being given the “Motion Pictures Are Your Best Entertainment” drive is supplied by Olivia de Havilland as she receives a special shipment of “Movie Quiz” books for the ...

73. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment” drive in this area, and its upward effect on grosses in FWC houses, independent exhibitors of the community are manifest- ing more leisurely caution before ventur- ing opinions ...

74. Boxoffice Oct-Dec 1938

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... . It is a groundwork for advertising, seconding the prevalent slogan that “Movies Are Your Best Entertainment.” For it is a well-known fact that pictures can be far from that in a theatre where the vestiges of House Appeal have lapsed or were never present ...

75. Boxoffice Oct-Dec 1938

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... Boxoffice’s assurance that, now as always, its columns are open to this and to any other discussion of trade problems. o “THIS IS SPLENDID” Denver— I note with pleasure the pub- licity you are giving “Movies Are Your Best Entertainment ...

76. Boxoffice Jul-Sep 1938

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... . “However, we felt that mere- ly a “greater movie season” was not strong enough. “The present plan of bringing before the moving-going public that ‘motion pic- tures are your best entertainment,’ em- phasized by the gigantic ...

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... . McLEOD Screen Play by Eddie Moran & Jack Jevne MILTON H. BREN Executive Vice President in Charge of Production SfesS? HAL ROACH STUDIOS MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

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... . "The Movies Are Your Best Entertainment" campaign looks like the ticket. Get behind it! ...

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... . Perhaps then we won't need the government to show us how to put our houses in order. * * * The "Movies Are Your Best Entertainment" campaign is well under way. Harrison's Reports, as I see it, has already gone on record as en- dorsing this effort to bring the public back to the theatres ...

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... Best Entertainment" campaign. Reprisals are threatened because broadcasting executives assume that they have been very generous to tin screen. According to Variety they base that assumption upon four points ...

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... . 45 HAS THE "MOVIE" CAMPAIGN HELPED THE BOX OFFICE RECEIPTS? In the last three weeks I have heard much ad- verse exhibitor criticism against the "Motion Pic- tures Are Your Best Entertainment" campaign. Some of the critics criticized one feature of the campaign ...

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... ., which is an advertising agency with headquarters at Rockefeller Center, is handling the advertising for the "Motion Pictures Are Your Best Entertainment" campaign. It is this agency that selects the newspapers to advertise in, communicates with them, and hands out the advertising ...

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... . . . . "500,000,000 Can't Be Wrong" is the title of the short to be exhibited throughout the country on behalf of the "Motion Pictures Are Your Best Entertainment" drive. ...

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... public has come to regard film entertainment. Now, at last, a move has been organized within the industry to re-stimulate the public's consciousness of the glamour and enjoyment of Motion Pictures. A fund of one million dollars is being raised to convince the American public that "Movies Are Your Best Entertainment ...

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... . * THE WORLD IS OURS O O Produced by the entire motion picture in- dustry. 2 reels. The fourth largest industry of the United States does a little expert selling in order to prove that motion pictures are your best entertainment ...

86. Photoplay 1 Jul 1938 - 31 Dec 1938

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... . Your opinions, criticisms or suggestions about motion pictures will be genuinely appreciated. Kindly address them to Motion Picture Industry Campaign, P. 0. Box 450, General Post Office, New York City. MOTION PICTURES ARE YOUR BEST ENTERTAINMENT This advertisement is "Photoplay's" contribution to the "Motion Pictures' Greatest Year" Campaign ...

87. Photoplay 1 Jul 1938 - 31 Dec 1938

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... J.BO- le MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! PHOTOPLAY ...

88. Photoplay 1 Jul 1938 - 31 Dec 1938

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... . What with "Motion Pictures Are Your Best Entertainment" and all the rest of the Hollywood super- sales phrases currently lodging in your hair via press, radio, screen and billboard, we thought we ought to toss one at you just to keep up with the times ...

89. Motion Picture Herald Jul-Aug 1938

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... . In this connection, George J. Schaefer, distribution executive of United Artists and chairman of the committee of the industrywide campaign now in prepara- tion with the slogan "Movies Are Your Best Entertainment," last week quoted an estimate of ...

90. Motion Picture Herald Jul-Aug 1938

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... . MARIE ANTOINETTE AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

91. Motion Picture Herald Jul-Aug 1938

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... July 3 0, 19 3 8 MOTION PICTURE HERALD 13 "Movies Are Your Best Entertainment WITH every promise of enthusiastic support from all factions, industry leaders on Wednesday launched formal plans for a far-reaching institutional advertis- ing campaign to be spread across the nation during the last four months of this year with "Movies Are Your Best Entertain- ment" as the theme song and slogan ...

92. Motion Picture Herald Jul-Aug 1938

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... (''Motion Pictures Are Your Best Entertainment") M-G-M has cancelled elaborate road-show plans for glorious ''Marie Antoinette," a truly road-show picture, in order to bring it directly to the public at popular prices as the first of the great ...

93. Motion Picture Herald Jul-Aug 1938

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... MOTION PICTURE HERALD August 27, 1938 This Week n P ict u r e s m /NTERNATIONAL cooperation in the "Motion Pictures Are Your Best Entertainment" campaign for ivhich the industry's showmanship re- sources have been assembled, coordinated and set in pleasing array for release to the public starting next Thursday is ex- emplified pictorially left and below by Canadian and Georgian exhibitors ...

94. Motion Picture Herald Jul-Aug 1938

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... . Because of the quantity the cost to exhibitors has been kept down to $5.50 a thou- sand copies. The industry's message to the public, outlining its reasons for the slogan "Mo- tion Pictures Are Your Best Entertainment" and the official rules of the contest will preface the booklet ...

95. Motion Picture Herald Jul-Aug 1938

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... . The drive, with the slogan "Movies Are Your Best Entertainment," will be financed jointly by the three branches of the indus- try and it was for the purpose of obtaining pledges of financial support from independ- ent circuit owners that George J ...

96. Motion Picture Herald Jul-Aug 1938

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... ^lovies Are Your Best Entertainment." The remainder of the budget will be for 5,000 contest prizes, $250,- 000, and for literature, lobby displays and the production of the short subject, $150,000 to §175,000. The preparation of a booklet containing questions to be answered by entrants in the "movie quiz" contest is already under way, and 100,000,000 copies will be distributed to theatres hy September 1st ...

97. Variety Aug 1938

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98. Variety Aug 1938

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... . Its dominant job was to in- fuse his own unparalleled organization with the conviction that they were working for the Greatest Show on Earth, and were ready to Gfebrge J, Schaefer and those who are mem bers of his committee are getting the thrill of their business lives because 'Motion Pictures Are Your Best Entertainment' drive is headed to sure success ...

99. Variety Aug 1938

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... . Gets Under Way Oklahoma City, Aug. 9. At a meeting of Oklahoma theatre exhibs at the Biltmore hotel last Thursday (4) the 'Movies Are ,Your Best Entertainment' . exploitation movement pulled into full swing in the state with approximately ...

100. Variety Aug 1938

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... . n AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can-' celled elaborate road-show plans for this glorious and truly road-show picture in, order to bring it directly, to the public at popular prices ...