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11. Motion Picture Herald Nov-Dec 1938

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... -high direction finder, underwater listening devices, submarine conning tower— and set it all up in Mr. Rockefeller's "Mu- seum of Peaceful Arts." V Not to be outdone by this industry's "Motion Pictures Are Your Best Entertainment" slogan, other lines are coming out with some brand nevu slogans ...

12. Motion Picture Herald Nov-Dec 1938

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... — all for the glued coupon. After eating, they wash the plate for the customer, place it gently in a bag to take home — and on the bag it says: "FREE DISHES AND HAMBURGERS ARE YOUR BEST ENTERTAINMENT." Paramount Pictures, Inc ...

13. Motion Picture Herald Jan-Feb 1939

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... . "Drive" Exploitation Judging February I I Entries submitted by exhibitors who have done outstanding exploitation of the Motion Pictures Are Your Best Entertainment drive in their theatres, will be judged Feb- ruary 11, at New York City's Hotel Astor, by a judge's committee composed of Martin Quigley, Jack Alicoate, Maurice Kann, A-Mike Vogel, Charles E ...

14. Motion Picture Herald Mar-Apr 1939

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... —if "Americanism" ever did collapse, this great industry of ours would be the first to crumble. Just as we carried the sloga-n "Motion Pic- tures Are Your Best Entertainment" in the recent Movie Quiz Contest, so we should carry some similar slogan at this time pertaining to "Americanism" as the ...

15. Motion Picture Herald Mar-Apr 1939

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... . Hoyts Circuit's Own "Quiz" When local distributors did not, as a body, come in on a proposal to organize a nationwide "Quiz" campaign, along the lines of America's recent "Movies Are Your Best Entertainment" drive, Hoyts circuit took the initiative and set in motion a "Quiz" through its own theatres ...

16. Motion Picture Herald Mar-Apr 1939

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... . There is one shot in the cartoon rough house that will bring a good laugh to showman and patron alike. While the hero and villain are swapping punches, two odd little figures march across the scene bearing a banner inscribed with the sentiment that "motion pictures are your best entertainment ...

17. Motion Picture Herald Mar-Apr 1939

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... !" BOSTON TRANSCRIPT It's easy to agree that motion pictures are your best entertainment!" BOSTON GLOBE "Adult audience screamed with excitement!" BOXOFFICE "Sockeroo! Will win Shirley a new army of fans, young and old!" E ...

18. Motion Picture Herald May-Jun 1939

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... the audience, no longer miracle or wonder- ment, but rather its competitive money's worth of emotional reaction—entertainment. The ill-fated experiment of the campaign entitled "Motion Pictures Are Your Best Entertainment" punctuated the end of the movie "institutional" era ...

19. Motion Picture Herald Jul-Aug 1939

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... . It is designed as pure publicity. The event is to be more jubilee than golden, coming both in contrast with and in sequel to the million-dollar "Motion Pictures are Your Best Entertainment" cam- paign of last year's poignant memory ...

20. Motion Picture Herald Jul-Aug 1939

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... $3,930 to Paramount Pictures for labor, material and expenses in connection with the making of the industry campaign trailer "Movies Are Your Best Entertainment." The committee bought $1,592 worth of excess paper for the "Movie Quiz" booklet, which was set down as a loss ...