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1. Motion Picture Herald Jul-Aug 1938

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... . In this connection, George J. Schaefer, distribution executive of United Artists and chairman of the committee of the industrywide campaign now in prepara- tion with the slogan "Movies Are Your Best Entertainment," last week quoted an estimate of ...

2. Motion Picture Herald Jul-Aug 1938

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... . MARIE ANTOINETTE AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

3. Motion Picture Herald Jul-Aug 1938

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... July 3 0, 19 3 8 MOTION PICTURE HERALD 13 "Movies Are Your Best Entertainment WITH every promise of enthusiastic support from all factions, industry leaders on Wednesday launched formal plans for a far-reaching institutional advertis- ing campaign to be spread across the nation during the last four months of this year with "Movies Are Your Best Entertain- ment" as the theme song and slogan ...

4. Motion Picture Herald Jul-Aug 1938

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... (''Motion Pictures Are Your Best Entertainment") M-G-M has cancelled elaborate road-show plans for glorious ''Marie Antoinette," a truly road-show picture, in order to bring it directly to the public at popular prices as the first of the great ...

5. Motion Picture Herald Jul-Aug 1938

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... MOTION PICTURE HERALD August 27, 1938 This Week n P ict u r e s m /NTERNATIONAL cooperation in the "Motion Pictures Are Your Best Entertainment" campaign for ivhich the industry's showmanship re- sources have been assembled, coordinated and set in pleasing array for release to the public starting next Thursday is ex- emplified pictorially left and below by Canadian and Georgian exhibitors ...

6. Motion Picture Herald Jul-Aug 1938

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... . Because of the quantity the cost to exhibitors has been kept down to $5.50 a thou- sand copies. The industry's message to the public, outlining its reasons for the slogan "Mo- tion Pictures Are Your Best Entertainment" and the official rules of the contest will preface the booklet ...

7. Motion Picture Herald Jul-Aug 1938

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... . The drive, with the slogan "Movies Are Your Best Entertainment," will be financed jointly by the three branches of the indus- try and it was for the purpose of obtaining pledges of financial support from independ- ent circuit owners that George J ...

8. Motion Picture Herald Jul-Aug 1938

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... ^lovies Are Your Best Entertainment." The remainder of the budget will be for 5,000 contest prizes, $250,- 000, and for literature, lobby displays and the production of the short subject, $150,000 to §175,000. The preparation of a booklet containing questions to be answered by entrants in the "movie quiz" contest is already under way, and 100,000,000 copies will be distributed to theatres hy September 1st ...

9. Motion Picture Herald Nov-Dec 1938

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... . Behind it all the WPA authors felt that produced according to their plans the play would be, in reality, a means of showing that "Motion Pictures Are Your Best Entertainment." Instead of getting praise for what they felt, so they said, was an attempt to glorify the history of motion pictures, the federal theatre officials received what they considered a "slap in, the face ...

10. Motion Picture Herald Nov-Dec 1938

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... : Harold Friary, manager of the Field's Corner theatre in Dorchester, Mass., became a father the other day, and on his card announcing the arrival, stated: "Raising Children Is Your Best Entertainment." V Theatrical ad reported by the London Era ...

11. Motion Picture Herald Nov-Dec 1938

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... -high direction finder, underwater listening devices, submarine conning tower— and set it all up in Mr. Rockefeller's "Mu- seum of Peaceful Arts." V Not to be outdone by this industry's "Motion Pictures Are Your Best Entertainment" slogan, other lines are coming out with some brand nevu slogans ...

12. Motion Picture Herald Nov-Dec 1938

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... — all for the glued coupon. After eating, they wash the plate for the customer, place it gently in a bag to take home — and on the bag it says: "FREE DISHES AND HAMBURGERS ARE YOUR BEST ENTERTAINMENT." Paramount Pictures, Inc ...

13. Motion Picture Herald Jan-Feb 1939

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... . "Drive" Exploitation Judging February I I Entries submitted by exhibitors who have done outstanding exploitation of the Motion Pictures Are Your Best Entertainment drive in their theatres, will be judged Feb- ruary 11, at New York City's Hotel Astor, by a judge's committee composed of Martin Quigley, Jack Alicoate, Maurice Kann, A-Mike Vogel, Charles E ...

14. Motion Picture Herald Mar-Apr 1939

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... —if "Americanism" ever did collapse, this great industry of ours would be the first to crumble. Just as we carried the sloga-n "Motion Pic- tures Are Your Best Entertainment" in the recent Movie Quiz Contest, so we should carry some similar slogan at this time pertaining to "Americanism" as the ...

15. Motion Picture Herald Mar-Apr 1939

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... . Hoyts Circuit's Own "Quiz" When local distributors did not, as a body, come in on a proposal to organize a nationwide "Quiz" campaign, along the lines of America's recent "Movies Are Your Best Entertainment" drive, Hoyts circuit took the initiative and set in motion a "Quiz" through its own theatres ...

16. Motion Picture Herald Mar-Apr 1939

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... . There is one shot in the cartoon rough house that will bring a good laugh to showman and patron alike. While the hero and villain are swapping punches, two odd little figures march across the scene bearing a banner inscribed with the sentiment that "motion pictures are your best entertainment ...

17. Motion Picture Herald Mar-Apr 1939

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... !" BOSTON TRANSCRIPT It's easy to agree that motion pictures are your best entertainment!" BOSTON GLOBE "Adult audience screamed with excitement!" BOXOFFICE "Sockeroo! Will win Shirley a new army of fans, young and old!" E ...

18. Motion Picture Herald May-Jun 1939

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... the audience, no longer miracle or wonder- ment, but rather its competitive money's worth of emotional reaction—entertainment. The ill-fated experiment of the campaign entitled "Motion Pictures Are Your Best Entertainment" punctuated the end of the movie "institutional" era ...

19. Motion Picture Herald Jul-Aug 1939

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... . It is designed as pure publicity. The event is to be more jubilee than golden, coming both in contrast with and in sequel to the million-dollar "Motion Pictures are Your Best Entertainment" cam- paign of last year's poignant memory ...

20. Motion Picture Herald Jul-Aug 1939

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... $3,930 to Paramount Pictures for labor, material and expenses in connection with the making of the industry campaign trailer "Movies Are Your Best Entertainment." The committee bought $1,592 worth of excess paper for the "Movie Quiz" booklet, which was set down as a loss ...