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21. Variety Mar 1939

... ^ must have smartness —a fast pace—and originality. If they try to throw vaudeville at them agaln^-as It used. to. be—whether they call It vaudeville or 'Joe Doakes and His. Hollywood Cut-ups,*' then Via afraid motion pictures wUl con- tinue to be "your best entertainment' I real ...

22. Variety Sep 1940

... . The 'Motion Pictures Are Your Best Entertainment* campaign of 1938 was a . step in this direction. The fact that it was less successful than its sponsors probably expected should not discourage further move- ments in the direction of general audience participation ...

23. Variety Apr 1948

... . Because of the general pre- dilection towards panning Holly- wood and Hollywood product that's arisen recently, it's not enough any more to sell the industry on a gen- eral basis, such as the "Movies Are Your Best Entertainment" slogan used some years ago ...

24. Variety June 1950
... . It' looked for a while as if the a moralists, who argue that motion nictures mav be your best entertainment, blit, have no effect otherwise; for gobd or evil, 1had a dreadful point in their favor in “The Men.” A picture that might well melt incumbent officeholders into human be- ings, especially in ...

25. Variety September 1952


26. Variety December 1952

... must indeed be your best entertainment. - a •.«v - • ’ • ...