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1. Variety Aug 1938


2. Variety Aug 1938

... . Its dominant job was to in- fuse his own unparalleled organization with the conviction that they were working for the Greatest Show on Earth, and were ready to Gfebrge J, Schaefer and those who are mem bers of his committee are getting the thrill of their business lives because 'Motion Pictures Are Your Best Entertainment' drive is headed to sure success ...

3. Variety Aug 1938

... . Gets Under Way Oklahoma City, Aug. 9. At a meeting of Oklahoma theatre exhibs at the Biltmore hotel last Thursday (4) the 'Movies Are ,Your Best Entertainment' . exploitation movement pulled into full swing in the state with approximately ...

4. Variety Aug 1938

... . n AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can-' celled elaborate road-show plans for this glorious and truly road-show picture in, order to bring it directly, to the public at popular prices ...

5. Variety Aug 1938

... £ Charm' United Artists PROVES that Motion Pictures are your best Entertainment with . . . ALL BIG ONES "Algiers" "Drums" "There Goes My Heart" - — "The Cowboy and the Udy" 'The Young in Heart" See Pages 36-37 Oct. 14th Oct. 25th Oct. 7th ...

6. Variety Aug 1938

... . up profit to' stimulate their use. Film ex- dianges are ha^Hiinp the material as a voluntary contribution to the drive. S«. CaUfsrois Set hos Angeles, Aug. 30. . Industry is sJl set locally to in- augurate the Greater Movie Season drive Sept 1, as part of the nation- wide campaign to drive home the message that 'Motion Pictures Are Your Best Entertainment ...

7. Variety Aug 1938

... . Regional follows a similar confab held last week in Kansas City for the midwestern and Rocky Mountain operations of.. SkbiirasBros.,' and takes the place of a proposed ~na-t tional convention previously ^sched- uled- for Del Monte. Meeting, is to discuss film product bought for the 1938-39 season and general theatre operating problems. Circuits' par' ticipation in the 'Motion Pictures Are Your Best ...

8. Variety Aug 1938

... success of the scheme. . He claims the theatre has the best chance in 25 years to build new audiences, fhe main requirement for carrying out the proposal is initia- tive, he says; He, points to the example jet by the film businiess, Which, when grosses tumble, co- operates in a $1,000,000 'Motion Pic- tures Are Your Best Entertainment' drive. He explains that legit doesn't need any such amount of coin ...

9. Variety Sep 1938

... 'little fellow' is as much entitled to full benefits as the affiliated or larger independent circuits. Satis- factory, solution of the problem has not yet been reached, but the mat- ter is being pressed and most com- mittee members believe the answer rests in extending the contest until late January or early February. Budget for the 'Motion Pictures Are Your Best Entertainment' drive was set for ...

10. Variety Sep 1938


11. Variety Sep 1938

... ; and with- drawn by his chief. Attorneys used as their principal argument in favor of the gimmicks, the present national' ovie Quiz' con- test in conjunction with 'Motion Pic- tures Are Your Best Entertainment' drive ...

12. Variety Sep 1938


13. Variety Oct 1938

... this his work is receiving comment in the film colony. He's appearing with Father Flanagan in 'The City of Little Men* as well as in a short, 'The World is Yours,' made as bally for 'motion- pictures are your best entertainment' campaign. George Abbott will not get screen credit for the film version of 'What a Life,' which Paramount recently bought. It is the first time the producer has not put a ...

14. Variety Nov 1938

... Best Entertainment' campaign. He said that such elements as the depression, beat wave and loose talk by several executives, ais well as in- ternal dissension within the industry, had caused 135,000,000 people to wonder what was wrong, as well as having an influence on production brains—'such as they may be*. Schaefer continued that the pix executives had built up the finest campaign that the industry ...

15. Variety Nov 1938

... . be New York and prob- able that the RiVoli will get 'Island' in'line with pre-release plansi Spe- cial exploiteers wilt be .put on to cover the six.-testing engagements. Have You ah Aspirin? Judges who will make final awards of prizes in the Movie Quiz contest being conducted by Motion Pictures Are Your Best Entertainment, Inc ...

16. Variety Nov 1938

... co- operative ads and . unprecedented news coverage. With the fortunate lineup of outstanding attractions re- leased by Hollywood during that time, plus this national acclaim, the American public has once more be- come picture conscious, and con- vinced that truly 'Motion Pictures Are Your Best Entertainment' Besides converting unfavorable public reaction 'to the present sym- pathetic appreciation ...

17. Variety Nov 1938


18. Variety Nov 1938

... ikDiigs, So He s Going to L A By Joe Laurie^ Jr. Coolacres, CaL, iJov, 22. Dear Joe: Well, here I am, not so well. Laying in bed with a bum gam and a bad fln. It all comes from .trying to make.,.;Motion Pictures Are Your Best Entertainment' posslb],e. After all the lessons I got in exploitation I should have known better, but like a kid touching the fire to make sure that's what burned him, I tried c ...

19. Variety Jan 1939

... (no less than 109 in '37-38 running under 67 minutes), reissues had not helped much, and very definite resistance to rentals for the new season was being felt. The alarm created among the distributors no doubt justified the 'Motion Pictures Are Your Best Entertainment' idea, even if the average theatre operator thinks it has been worth much less to him than ...

20. Variety Mar 1939
... . The only trouble with playing a Temple picture is that after it leaves your house looks like the grandstand of a baseball field in winter. Aggie was telling me that when' she visited a friend of ours at the local hospital she saw a poster hanging up in the Maternity Ward saying 'Moving pictures are your best entertainment' The guy that ...

21. Variety Mar 1939

... ^ must have smartness —a fast pace—and originality. If they try to throw vaudeville at them agaln^-as It used. to. be—whether they call It vaudeville or 'Joe Doakes and His. Hollywood Cut-ups,*' then Via afraid motion pictures wUl con- tinue to be "your best entertainment' I real ...

22. Variety Sep 1940

... . The 'Motion Pictures Are Your Best Entertainment* campaign of 1938 was a . step in this direction. The fact that it was less successful than its sponsors probably expected should not discourage further move- ments in the direction of general audience participation ...

23. Variety Apr 1948

... . Because of the general pre- dilection towards panning Holly- wood and Hollywood product that's arisen recently, it's not enough any more to sell the industry on a gen- eral basis, such as the "Movies Are Your Best Entertainment" slogan used some years ago ...

24. Variety June 1950
... . It' looked for a while as if the a moralists, who argue that motion nictures mav be your best entertainment, blit, have no effect otherwise; for gobd or evil, 1had a dreadful point in their favor in “The Men.” A picture that might well melt incumbent officeholders into human be- ings, especially in ...

25. Variety September 1952


26. Variety December 1952

... must indeed be your best entertainment. - a •.«v - • ’ • ...