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21. Variety Aug 1938

... . Gets Under Way Oklahoma City, Aug. 9. At a meeting of Oklahoma theatre exhibs at the Biltmore hotel last Thursday (4) the 'Movies Are ,Your Best Entertainment' . exploitation movement pulled into full swing in the state with approximately ...

22. Variety Aug 1938

... . n AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can-' celled elaborate road-show plans for this glorious and truly road-show picture in, order to bring it directly, to the public at popular prices ...

23. Variety Aug 1938

... £ Charm' United Artists PROVES that Motion Pictures are your best Entertainment with . . . ALL BIG ONES "Algiers" "Drums" "There Goes My Heart" - — "The Cowboy and the Udy" 'The Young in Heart" See Pages 36-37 Oct. 14th Oct. 25th Oct. 7th ...

24. Variety Aug 1938

... . up profit to' stimulate their use. Film ex- dianges are ha^Hiinp the material as a voluntary contribution to the drive. S«. CaUfsrois Set hos Angeles, Aug. 30. . Industry is sJl set locally to in- augurate the Greater Movie Season drive Sept 1, as part of the nation- wide campaign to drive home the message that 'Motion Pictures Are Your Best Entertainment ...

25. Variety Aug 1938

... . Regional follows a similar confab held last week in Kansas City for the midwestern and Rocky Mountain operations of.. SkbiirasBros.,' and takes the place of a proposed ~na-t tional convention previously ^sched- uled- for Del Monte. Meeting, is to discuss film product bought for the 1938-39 season and general theatre operating problems. Circuits' par' ticipation in the 'Motion Pictures Are Your Best ...

26. Variety Aug 1938

... success of the scheme. . He claims the theatre has the best chance in 25 years to build new audiences, fhe main requirement for carrying out the proposal is initia- tive, he says; He, points to the example jet by the film businiess, Which, when grosses tumble, co- operates in a $1,000,000 'Motion Pic- tures Are Your Best Entertainment' drive. He explains that legit doesn't need any such amount of coin ...