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1. The Film Daily Jul-Sep 1938

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... . To sell the quality of motion picture entertain- ment"—From the address by Ceorge J. Schaefer. DRIVE SLOGAN "Movies Are Your Best Entertainment." PROPOSED DRIVE PERIOD Sept. 1 to Dec. 31, 1938. THE BUDGET $1,000,000, 5500,000 of which has been pledged by the distributors and ...

2. The Film Daily Jul-Sep 1938

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... . Temporarily deferred by the ab- sense from the city of two other im- portant members of the negotiat- ing committee, Ned Depinet and {Continued on Page 4) 18 Scheduled by George J. Schaefer for the Next Fortnight Eighteen regional meetings rela- tive to the "Movies Are Your Best Entertainment" campaign have been scheduled for this week and next by George J ...

3. The Film Daily Jul-Sep 1938

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... .'s for Film Biz Drive Has Been Discarded West Coast Bureau of THE FILM DAILY Hollywood—The plan to send out a trainload of stars to make person- al appearances for "The Movies Are Your Best Entertainment" campaign has been discarded by the Coast branch of the committee ...

4. The Film Daily Jul-Sep 1938

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... . and its film interests in Italy, Eman- uel Cohen, head of Major Pictures, returned yesterday from Europe on the Aquitania. Cohen, who went back to Europe within two days af- (Continucd on Page 7) Palfreyman at Detroit for Ad Drive Regional First of the regional meetings in connection with the "Movies Are Your Best Entertainment" campaign gets under way today in Detroit ...

5. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

6. The Film Daily Jul-Sep 1938

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... . MOVE FOR ANNUAL BIZ DRIVE GETS SUPPORT (Continued from Page 1) and RKO, and the vice-prexy of Co- lumbia, were enthusiastic over the early results of the "Motion Pictures Are Your Best Entertainment" cam- paign and characterized it as "a boon to business ...

7. The Film Daily Jul-Sep 1938

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... $250,000 "Movie Quiz" con- test, part of the "Motion Pictures Are Your Best Entertainment" campaign, will hit the 8,000,000 mark. This figure is predicated upon the big demand for the "Quiz" booklets in the opening weeks of the contest as compared with that experienced in like periods in other contests (Continued on Page 7 ...

8. The Film Daily Oct-Dec 1938

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... : "Believe it or not I was waiting for a clue!". . . • First plug in a picture for "Movies' Greatest Year" appears in Universal's "Lady Luck," with the slogan "Motion pictures are your best entertainment" cleverly worked in dialogue ...

9. The Film Daily Jul-Sep 1938

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... . To Start Barrett Short First RKO Pathe short starring Sheila Barrett, mime, will be put into production the week of Aug. 29, it was learned yesterday. Drive's Roto Plug Memphis, Tenn.—Commercial Appeal will get behind the "Motion Pictures Are Your Best Entertainment" campaign and already has scheduled a full page in its roto section for Sunday, Aug ...

10. The Film Daily Jul-Sep 1938

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... . Em- phasis is on the intricacies and mag- nitude of movie-making, designed to show why "Motion Pictures Are Your Best Entertainment." Scenarists dis- cuss the problems of script-making, directors write informatively of their art, the development of the movies is reviewed from a score of interesting angles ...