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1. Boxoffice Jul-Sep 1938

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... . This week the local committee meets to lay plans for this section’s part in the national “Motion Pictures Are Your Best Entertainment” campaign. Ken Rockwell, promoted to management of the Albee, says the house staff at that theatre will be much the same as last year on reopening ...

2. Boxoffice Jul-Sep 1938

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... ‘Motion Pictures Are Your Best Entertainment’.” Leo Abrams, chairman of the distribu- tors’ committee, is marshalling selling forces to contact every theatre owner. Ex- change managers are visiting circuit heads ...

3. Boxoffice Oct-Dec 1938

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... €HORT the week The World Is Ours All-Industry Production 12 Minutes Hollywood's contribution to the in- dustry's "Motion Pictures Are Your Best Entertainment" drive presents, within its brief running time, a sweep- ing and entirely entertaining picture of the movies and their place in mod- em American life ...

4. Boxoffice Jul-Sep 1938

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... ! FIRST PRIZE s 50,000 00 - 5403 OTHER AWARDS! Get your free entry booklet and see the Movie Quiz pictures! MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Simple block 24 sheet easy to make up locally. TO WIN MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Suggested 24 sheet with red background to attract attention to your theatre ...

5. Boxoffice Jul-Sep 1938

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... . Appearing in Salt Lake City in connec- tion with the “Motion Pictures Are Your Best Entertainment” drive was Cecilia Parker, another Metro player, due to re- main there for several days. Further east was Hugh Herbert, who opened a four- week tour in Atlantic City and planned to work westward, making appearances in key cities ...

6. Boxoffice Jul-Sep 1938

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... daily had erroneously listed him among its supporters. He could do worse than to belong to an organization that is, after all, fighting his battles. Anyone who doubts that the "Motion Pic- tures Are Your Best Entertainment ...

7. Boxoffice Jul-Sep 1938

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... . Spyros Skouras, president of National (Continued on page 42-A) Pledge n Drive 77 Support Unanimous support of the “Motion Pictures Are Your Best Entertainment” drive is hereby pledged by three National Theatres-Fox West Coast circuit executives during one of the sessions of the ...

8. Boxoffice Jul-Sep 1938

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... ., personally pass- ing among the tables to obtain the neces- sary pledge cards from individual exhibi- tors, the St. Louis territory practically went over the top 100 per cent for the “Motion Pictures Are Your Best Entertainment ...

9. Boxoffice Oct-Dec 1938

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... — Douglas George, former Warner publicist in Philadelphia and now working in Oklahoma City, was able to place a series of ads gratis on “Motion Pictures’ Are Your Best Entertainment” in 22 papers around Philadelphia ...

10. Boxoffice Jul-Sep 1938

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... . These ads have been clev- erly designed to, first of all, sell institutionally that “Mo- tion Pictures Are Your Best Entertainment.” There will be between 20 and 25 such ads running in about 2,000 leading newspapers through- out the month of Septem- ber ...

11. Boxoffice Jul-Sep 1938

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... THE AVERAGE MOVIE-GOER SPEAKS HIS MIND... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT BOXOFFICE August 27 ...

12. Boxoffice Jul-Sep 1938

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... “the motion picture business was still the greatest business in the world.” Though he had been away from this continent during the period when arrange- ments had been made by the film indus- try for the “Motion Pictures Are Your Best Entertainment ...

13. Boxoffice Jul-Sep 1938

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... .” One section of the exhibit was given over to a display of the golden and silken banners, placards and easel signs setting forth the “Motion Pictures Are Your Best Entertainment” campaign and telling the public about the ...

14. Boxoffice Jul-Sep 1938

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... ; the value of research and analysis and the study of audience action, and reaction. He wound up his talk with crisp, pointed periods on Motion Pictures, Your Best Entertainment. R. W. Bolstad, comptroller, confined his talk to the financial side of theatre opera- tion and management and Ben Geldsaler to the importance and intricacies of booking. Wendell Farris, K. C ...

15. Boxoffice Jul-Sep 1938

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... assembled exhibitors here, when he rapped Air-Caster Jimmy Fidler. Manta complained of Fidler’s comment about the campaign recently when the commentator said: “The initials of the movie campaign, 'Movies Are Your Best Entertainment,’ spell out ‘MAYBE ...

16. Boxoffice Oct-Dec 1938

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... . ALBERT DEMOND to an untitled orig.nal for Marie Wilson. ERNEST T. BOOTH to the third in the "Secret Service” series. Trophy by Deanna From the offices of the Hollywood committee representing the "Motion Pictures Are Your Best Entertainment" campaign this week came an announcement designed to stimulate interest in the $250,000 ...

17. Boxoffice Jul-Sep 1938

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... . The road- show will also play the Moose Jaw Capitol. Theatres in Regina are taking “spot” announcements on both radio stations to plug the current “Movies Are Your Best Entertainment” campaign. The radio sta- tions throughout the province, in keeping with those elsewhere in Canada, are irked at the fact they are not receiving any of the ...

18. Boxoffice Oct-Dec 1938

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... . Foster Jackson, of the Elsinore, Elsinore. Robert H. Poole, secretary of the Inde- pendent Theatre Owners, spent Thursday and Friday in Bakersfield assisting local exhibitors in promoting the “Motion Pic- tures Are Your Best Entertainment ...

19. Boxoffice Oct-Dec 1938

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... .” Along the Line of March An engineer of the 40 and 8 society locomotive from Ft. Wayne, Ind., ap- proaching one of the “Motion Pictures Are Your Best Entertainment” bill- boards along the line of march for the American Legion parade in Los Angeles. BOXOFFICE ...

20. Boxoffice Oct-Dec 1938

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... Motion Pictures Are Your Best Entertainment in Modern Theatres That Keep Pace With the Times NminttnniiMW AVALON THEATRE, CLARKSVILLE. TEXAS THE PUBLIC SPEAKS The public pays the Exhibitor more freely and gladly if the Exhibitor meets his people half way with the kind of theatre that appeals to them in appearance and comfort ...

21. Boxoffice Jul-Sep 1938

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... . That "Motion Pictures Are Your Best Entertainment" is a most potent publicity theme there can be no ques- tion. But, there must be more red blood in this re- juvenation campaign than can be found in mere plati- tudes ...

22. Boxoffice Jul-Sep 1938

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... (“Motion Pictures Are Your Best Entertainment”) M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

23. Boxoffice Oct-Dec 1938

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... . The theatre, of reinforced concrete and steel framework, takes its name from Mt. Olympus, rising directly east of Holladay, a local suburb. Trailer lor Quiz Short Los Angeles—In preparation by Na- tional Screen Service is a 200-foot trailer ballyhooing "The World Is Ours," the "Motion Pictures' Are Your Best Entertainment" campaign short subject. C. W ...

24. Boxoffice Oct-Dec 1938

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... ITA OF ONTARIO SEEKS MEANS TO COMBAT INFLUX OF 16MM COMPETITION IN PROVINCE Toronto Stages f Greatest Year Parade; 100,000 to See Array Toronto —With plans completed for the huge, spectacular “Motion Pictures Are Your Best Entertainment ...

25. Boxoffice Oct-Dec 1938

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... . Cooperative Full Page Ad in Westchester, Pa. Westchester, Pa.— A full page coopera- tive ad with streamer head, “Motion Pic- tures Are Your Best Entertainment,” was carried recently in the Daily Local News. A slug line read: “Trade Follows the Movies ...

26. Boxoffice Oct-Dec 1938

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... . "Red" Kann Boxofflce 9 Rockefeller Plaza New York, N.Y # Dear Red: Even at the risk of becoming repetitious, I find myself thanking you again for your matchless coverage. rely. PAUL GULICK. Coordinator PG:ct Motion Pictures Are Your Best Entertainment Sales Executives Into Field To Negotiate Film Contracts New York ...

27. Boxoffice Jul-Sep 1938

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... HOORAH fOR we %*fLiiT£ ond blue One of the main objectives of the great industry cam- paign .. /'Motion Pictures Are Your Best Entertainment" ...is to sell the country on the solid fact that motion pic- tures know how to give the American family the best in wholesome entertainment. And ...

28. Boxoffice Jul-Sep 1938

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... ” and urging all citizens of the state to partici- pate “to the fullest measure in the cele- bration and presentation of the splendid pictures which have been prepared by the studios in their avowed purpose of demon- strating that motion pictures are your best entertainment.” Papers ignored it ...

29. Boxoffice Oct-Dec 1938

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... . Heating is also indirect. The Mermac Theatre is now in position to ply the citizens of West Bend and sur- rounding territory most persistently with proof that “Motion Pictures Are Your Best Entertainment”—thanks to the property- mindedness of “Augie” Berkholtz ...

30. Boxoffice Oct-Dec 1938

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... ^ IMPROVED AMPLIFIER VOLUME RANGE RES ARE ^ OOR mhiaent ... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ADDS TO THE PLEASURE OF PATRONS AND PROFIT OF OWNERS ENABLES SMALL AS WELL AS LARGE THEATRES TO REPRODUCE SOUND AS RECORDED BY HOLLYWOOD MANUFACTURED BY ...

31. Boxoffice Oct-Dec 1938

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... . The elimination of this policy would cre- ate a thousand times more good than the creation of the present ‘Motion Pictures Are Your Best Entertainment’ campaign to awaken public interest in motion pic- tures ...

32. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment.” A Scintillating Singleton What with the heat wave and the long Labor Day weekend, previews were as scarce as Republicans in Hollywood last week, forcing the hungry reviewers to catch up on their ...

33. Boxoffice Oct-Dec 1938

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... Los Angeles Hardly Hears of Quiz's End, Naming of Judges Los Angeles — Coupled with the an- nouncement that the Hollywood commit- tee representing the “Motion Pictures Are Your Best Entertainment” drive and its running mate, the $250,000 "Movie Quiz ...

34. Boxoffice Jul-Sep 1938

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... “Movies Are Your Best Entertainment” thought, Dietz said newspaper publishers with control over 300 Hollywood corre- spondents are in favor of the idea and have already expressed a willingness to cooperate. City officialdom will be called $ 1 , 400,000 Univ. Deal New York ...

35. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment” campaign. It is probable that a parade will be part of the plans. The Veiled Prophet parade and ball an- nually draws many thousands of visitors to St. Louis and as a result the local bally- hoo for the Quiz contest is sure to benefit theatres over a large section of the mid- dle-west, south and southwest ...

36. Boxoffice Jul-Sep 1938

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... ’ Are Your Best Entertainment” committee to join other noted screen writers in con- tributing by-line stories for nationwide newspaper and magazine coiisumption in Publicists Olenick and Weintraub recently sued their client (the other one ...

37. Boxoffice Oct-Dec 1938

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... : “Motion Pictures Are Your Best Entertainment Because . . . ” The first six prizes consisted of one month’s passes; the six next awards were passes for two weeks and the next 15 prizes were double passes. Contestants were also urged to take part in the official Movie Quiz feature for the ...

38. Boxoffice Oct-Dec 1938

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... its re- spective share toward substantiating the now famous "Motion Pictures Are Your Best Entertainment" claim. As to which measured up as the best of the week, that is purely a matter of individual taste, since all of them contain sufficient meat to satisfy almost any cinematic taste ...

39. Boxoffice Oct-Dec 1938

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... MAJOR EXCHANGES IN LOS ANGELES ARE SILENT ON RECEIPT OF GOVERNMENT QUESTIONNAIRES Booklet Demand Up Los Angeles—Demand by Southern California exhibitors for "Movie Quiz" book- lets and “Motion Pictures Are Your Best Entertainment" campaign accessories regis- tered a slight upturn after two weeks of absolute inactivity when the Paramount exchange, handling accessories for this area ...

40. Boxoffice Oct-Dec 1938

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... . Just check any one of the answers listed for each of these pictures, state the name of the theatre where you saw it and your answer will count as a perfect score for that particular picture. MOTION PICTURES ARE YOUR BEST ENTERTAINMENT the placing of different copy in towns which have more than one newspaper. Ad slogans read ...

41. Boxoffice Jul-Sep 1938

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... . “Movies Are Your Best Entertainment,” but we still maintain that a modern movie is not very entertaining in a ramshackle, run-down theatre. It’s the old “silk purse- sow’s ear” situation. MOHAWKS ARE [oNO'ljVED Coo- Every day is "Parade Day ...

42. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment,” says E. M. Hartley, head of the sound equipment di- vision of National Theatre Supply Com- pany. Hartley, just returned to headquarters from a Midwestern trip, reports a very satisfactory pick-up in demand for new sound systems and projectors, particu- larly in the St ...

43. Boxoffice Jul-Sep 1938

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... “Motion Pic- tures Are Your Best Entertainment” slo- gans are prominently emblazoned. Other exchanges were set to follow suit, hav- ing wired their respective New York of- fices for permission. It is planned to allo- cate the job to one man so as to preserve uniformity in the dress-up ...

44. Boxoffice Jul-Sep 1938

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... . The blast, which by its own content admitted being inspired by the launch- ing of the "Motion Pictures Are Your Best Entertainment" campaign, was is- sued through the Gotham headquar- ters of the Legion of Decency, and un- dertook to warn the industry that, drive or no drive, the well-known Legion would not for a minute relax its vigi- lance or its eagerness to challenge any motion pictures which ...

45. Boxoffice Oct-Dec 1938

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... Soot and Dust, the Air-Borne Pests of Depreciation By Gordon H. Simmons* **'NM! OVING pic " 1V 111 tures Are Your Best Entertainment.” I sub- scribe fully to the sen- timent of that slogan. But reading articles in Boxoffice is my choicest form of en- joyment ...

46. Boxoffice Jul-Sep 1938

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... Plenty for the "Greatest Year" Concrete proof of the wholehearted ex- hibitor support being given the “Motion Pictures Are Your Best Entertainment” drive is supplied by Olivia de Havilland as she receives a special shipment of “Movie Quiz” books for the ...

47. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment” drive in this area, and its upward effect on grosses in FWC houses, independent exhibitors of the community are manifest- ing more leisurely caution before ventur- ing opinions ...

48. Boxoffice Oct-Dec 1938

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... . It is a groundwork for advertising, seconding the prevalent slogan that “Movies Are Your Best Entertainment.” For it is a well-known fact that pictures can be far from that in a theatre where the vestiges of House Appeal have lapsed or were never present ...

49. Boxoffice Oct-Dec 1938

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... Boxoffice’s assurance that, now as always, its columns are open to this and to any other discussion of trade problems. o “THIS IS SPLENDID” Denver— I note with pleasure the pub- licity you are giving “Movies Are Your Best Entertainment ...

50. Boxoffice Jul-Sep 1938

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... . “However, we felt that mere- ly a “greater movie season” was not strong enough. “The present plan of bringing before the moving-going public that ‘motion pic- tures are your best entertainment,’ em- phasized by the gigantic ...

51. Boxoffice Jan-Mar 1939

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... ,” showing at the Orpheum here this week, from doing so well with Independent Exhibitors of Iowa and Nebraska. That one word is a sarcastic “maybe” which Fidler attached to the Motion Pic- tures’ Greatest Year’s first slogan, “Movies Are Your Best Entertainment ...

52. Boxoffice Jan-Mar 1939

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... !” . . . And from Leonard Mendlowitz of the American Jewish Out- look (Pittsbui’gh) : “1938 will be remem- bered as the year when the movies had to resort to a contest to compete with Bank Night and Bingo. ‘Movies are your best entertainment ...

53. Boxoffice Jan-Mar 1939

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... “motion pictures are your best entertainment.” But he regarded the effect of the movie quiz contest in itself on screen fans as “generally bad.” the offering of a spec- tacular inducement to attend the theartes being “poor psychology ...

54. Boxoffice Jan-Mar 1939

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... . One result of the film industry’s cam- paign in Ottawa has been the continued use of the slogan “Motion Pictures Are Your Best Entertainment” in the street cars of the Ottawa Electric Railway with the display of cards urging people to ...

55. Boxoffice Apr-Jun 1939

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... ‘your best entertainment.’ The films, the article continues, “are great beginnings. Seeing them impresses one with the vast potentialities inherent in Hollywood. Now that we have seen how great the screen can be, it will not be so easy to please the public with shoddy and banal trivia ...

56. Boxoffice Jan-Mar 1939

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... — The slogan of the recent quiz campaign of the film industry is some- thing of value that has survived for permanent use, the declaration “Motion Pictures Are Your Best Entertainment” being in evidence in various ways through- out Ontario ...

57. Boxoffice Oct-Dec 1939

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... Year’s eve in the city proper (unless the p. d. cedes a point or two). So on that night it looks as if "motion pictures are your best entertainment!” The Variety Club party will be held on Sunday night, regardless ...

58. Boxoffice Apr-Jun 1939

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... . MAURICE KANN Editor-in-chief LOUIS RYDELL Advertising Manager KILLED BY INERTIA B ACK in the days when the current excitement, such as it was, swung around the Motion Pictures Are Your Best Entertainment drive, one of the outgrowths was a series of discussions dealing with the need for a central committee to pretty this industry's front with the public ...

59. Boxoffice Apr-Jun 1939

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... . The Happy Tots Columbia (Color Rhapsody) 6V2 Mins. A sprightly Technicolor cartoon which should appeal to youngsters. Believe it or not, the king’s proclamation asserts “Movies Are Your Best Entertainment ...

60. Boxoffice Oct-Dec 1939

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... available, and do not get out a band once a year to adver- tise a star and the rest of the year impersonate a mole. Last year when the national drive saying “Mo- tion pictures are your best entertainment” started 1 wrote a letter to BOXOFFICE which was print- ed predicting it would be a flop ...

61. Boxoffice Oct-Dec 1940

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... , don’t forget, try to make the public believe that “Motion pictures are your best entertainment” by way of SRO business everywhere! William Haggins, usher at the Loew’s- Poli. has been upped to assistant chief of service at that theatre, succeeding Sid- ney S ...

62. Boxoffice Apr-Jun 1961

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... . DeWitt, who is 67, said he plans to keep adding to that total right along while he enjoys his retirement because he still be- lieves movies are “your best entertainment.” Chicago Subrun Group Asks Advertising Help CHICAGO ...

63. Boxoffice Jan-Mar 1962

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... . Slugs from the Academy Award kit were used on newspaper ads starting seven days in advance, and the Academy Award trailer was used on the screen three weeks in ad- vance, plugging the contest, $200 in prizes, etc. The Motion Picture Theatr Is Always Your Best Entertainment bee the Oscar-Cast Tomorrow Night 9 ...

64. Boxoffice Apr-Jun 1963

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... — even the old B-movies, hacked beyond impact, and in- terrupted every few minutes for commer- cials—are still your best entertainment. “And television gets its biggest audience of the year when the Motion Picture Acad- emy presents its Oscars ...